Ready-to-Eat Meals - Croatia

Croatia

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$352.70m in 2024. The market is expected to grow annually by 4.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$88.47 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 44.70m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 10.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Croatia is experiencing minimal growth, influenced by factors such as increasing demand for convenience food, shifting consumer preferences, and the convenience of online food delivery services. Overall, the Convenience Food Market in Croatia is steadily expanding with the rising trend of on-the-go eating habits.

Customer preferences: As in the previous paragraph, consumer demand for convenience and efficiency continues to shape the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Croatia. This trend is particularly evident in the growing popularity of online meal delivery services and virtual cooking classes, catering to busy individuals and families seeking convenient ways to enjoy delicious and healthy meals at home. Furthermore, the rise of "food tech" companies offering innovative solutions for meal planning and preparation reflects the increasing reliance on technology in the food industry.

Trends in the market: In Croatia, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more convenient options. This is being driven by changing consumer lifestyles, increased awareness of the importance of nutritious food, and the rise of time-strapped individuals. As a result, there is a growing trend of plant-based and premium ready-to-eat meals, as well as a focus on cleaner ingredient labels. This trajectory is expected to continue as consumers prioritize health and convenience, presenting opportunities for industry stakeholders to tap into this demand and innovate accordingly. Additionally, the increased use of e-commerce and meal delivery services in the country is also expected to fuel the growth of this market. As such, companies in this space may need to adapt their strategies to cater to this evolving landscape.

Local special circumstances: In Croatia, the Ready-to-Eat Meals Market of the Convenience Food Market is heavily influenced by the country's strong tourism industry. With a large influx of visitors each year, there is a high demand for convenient and readily available food options. Additionally, the country's Mediterranean climate and rich culinary traditions contribute to a diverse range of locally-sourced ingredients and flavors in the ready-to-eat meals market. Furthermore, the strict regulations on food safety and labeling in Croatia ensure high-quality and trustworthy products for consumers. These unique local factors play a crucial role in shaping the dynamics of the market and attracting both domestic and international customers.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Croatia is influenced by macroeconomic factors such as consumer spending, changing dietary preferences, and economic stability. With the country's economy experiencing steady growth and increasing disposable income, consumers are opting for convenient, pre-packaged meals. Additionally, favorable government policies and investments in the food industry are driving the growth of the market. On the other hand, economic uncertainties and fluctuations in currency exchange rates may hinder the market's growth, affecting consumer purchasing power. Furthermore, the increasing health consciousness and demand for healthier food options may also impact the growth of the Ready-to-Eat Meals Market in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.