Spreads & Sweeteners - Northern Africa

Northern Africa

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$4.14bn in 2024. The market is expected to grow annually by 8.82% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$15.88 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.31bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 4.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Northern Africa is witnessing minimal growth due to factors such as low consumer awareness and limited availability of digital technologies. However, the Spreads and Sweeteners sub-markets are experiencing moderate growth due to increasing health-consciousness among consumers and the convenience of online shopping. This is expected to drive the overall market growth in the coming years.

Customer preferences: As health and wellness become increasingly important to consumers in Northern Africa, there is a growing demand for natural and organic spreads and sweeteners. This trend is driven by a desire for healthier, more sustainable options, as well as a cultural preference for traditional, whole foods. In addition, as more people adopt plant-based diets, there is a rising interest in plant-based spreads and sweeteners, such as honey and nut butters. This shift towards healthier and more natural options is also reflected in the increasing popularity of local and artisanal brands in the region.

Trends in the market: In Northern Africa, the Spreads & Sweeteners market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. As a result, there is a growing demand for natural and organic sweeteners, such as honey and maple syrup. This trend is expected to continue as consumers become more aware of the negative effects of artificial sweeteners. Additionally, there is a rising demand for plant-based spreads, such as nut butters, as more people adopt vegetarian and vegan diets. These trends are significant for industry stakeholders as they present opportunities for product innovation and expansion into new markets. However, there may also be challenges in meeting the demand for natural and organic ingredients and maintaining competitive pricing. Overall, the trajectory of these trends highlights the importance of catering to changing consumer preferences and investing in sustainable and ethical sourcing practices.

Local special circumstances: In Northern Africa, the Spreads & Sweeteners market is heavily influenced by traditional food preferences and local agriculture practices. For example, in Morocco, the market is dominated by honey and argan oil-based spreads, reflecting the country's abundant production of these ingredients. In Algeria, consumer demand for natural and organic products has driven the growth of honey-based spreads. Additionally, regulatory challenges in some countries, such as Egypt, have limited the availability of certain sweeteners, leading to a higher demand for locally sourced alternatives.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market is heavily influenced by various macroeconomic factors in Northern Africa. The region's economic growth, government policies, and consumer spending patterns play a significant role in shaping the market's performance. Additionally, global economic trends, such as fluctuating commodity prices and trade agreements, also impact the market. For instance, changes in sugar prices can greatly affect the demand for sweeteners in the region. Furthermore, the region's growing population and the rise in disposable income are expected to drive the demand for spreads and sweeteners as consumers increasingly seek convenience and indulgence in their food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.