Spreads & Sweeteners - Philippines

Philippines

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$3.30bn in 2024. The market is expected to grow annually by 6.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$27.68 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.26bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 9.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners Market in the Philippines is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the availability of healthier alternatives. Despite the sluggish growth rate, the market is still driven by the convenience and variety offered by digital technologies and online services.

Customer preferences: Consumers in the Philippines are increasingly opting for healthier alternatives in their food choices, leading to a rise in demand for natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the negative health effects of processed foods and a desire for more sustainable and ethically-sourced products. Additionally, the popularity of plant-based diets among younger generations is also influencing the market, with more options for vegan and vegetarian spreads and sweeteners becoming available.

Trends in the market: In the Philippines, the Spreads & Sweeteners Market within The Food market is seeing a shift towards healthier and more natural options. Consumers are increasingly conscious of their sugar intake and are opting for alternatives like honey, stevia, and coconut sugar. This trend is expected to continue as the government implements a sugar tax to promote healthier choices. Industry stakeholders will need to adapt by offering more low-sugar options and promoting the benefits of natural sweeteners, while also facing potential challenges in sourcing and pricing.

Local special circumstances: In the Philippines, the Spreads & Sweeteners market is heavily influenced by the country's unique geography and diverse cultural influences. The archipelago's scattered islands make logistics and distribution a challenge, leading to a fragmented market with varying product availability. Additionally, Filipinos have a strong preference for natural and traditional sweeteners, such as coconut sugar and honey, over artificial sweeteners. This cultural preference, combined with strict government regulations on food additives, shapes the landscape of the Spreads & Sweeteners market in the Philippines.

Underlying macroeconomic factors: The Spreads & Sweeteners market in the Philippines is heavily impacted by macroeconomic factors such as consumer spending power, import and export policies, and government regulations. The country's growing economy and rising disposable income levels have led to an increase in demand for convenience foods, including spreads and sweeteners. Furthermore, the government's initiatives to support local food production and reduce import dependency have also positively influenced the market. On the other hand, fluctuations in global commodity prices, currency exchange rates, and trade tensions can have a significant impact on the cost and availability of raw materials, ultimately affecting market performance. Additionally, the growing health consciousness and demand for natural and healthier alternatives to traditional spreads and sweeteners are shaping the market, as consumers become more mindful of their dietary choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.