Bread & Cereal Products - Rwanda | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$438.30m in 2024. The market is expected to grow annually by 10.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$30.41 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 329.60m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 8.0% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 17.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Rwanda has been experiencing mild growth, with the Bread & Cereal Products Market being a major contributor. Factors such as increasing disposable income, changing consumer preferences, and the convenience of ready-to-eat options have driven this growth. Additionally, the government's efforts towards promoting healthy eating habits have also played a role. However, the market is facing challenges such as price volatility of raw materials and limited access to technology, which might impact its growth rate in the future.

Customer preferences: Consumers in Rwanda are increasingly looking for healthier and more diverse food options, leading to a rise in demand for whole grain and gluten-free bread and cereal products. This trend is driven by a growing awareness of the importance of a balanced diet and the rise in health-consciousness among the younger population. Additionally, the preference for convenience and on-the-go food options has also led to an increase in the availability of ready-to-eat breakfast cereals and packaged breads. These shifts in consumer preferences reflect the changing lifestyle and cultural influences in Rwanda, as well as the growing demand for convenient and healthier food choices.

Trends in the market: In Rwanda, there is a rising demand for locally sourced and traditional bread and cereal products, with consumers increasingly prioritizing health and sustainability. This trend is driven by a growing awareness of the benefits of whole grains and locally sourced ingredients, as well as a desire to support local farmers and reduce carbon footprint. Industry stakeholders are responding by expanding their product offerings to include more whole grain and locally sourced options, as well as investing in sustainable production practices. This trend is expected to continue, as consumers become more health-conscious and environmentally aware, and could lead to increased market competition and innovation in the bread and cereal products market in Rwanda.

Local special circumstances: In Rwanda, the Bread & Cereal Products market is heavily influenced by the country's agricultural landscape and cultural preferences. The region's fertile soil and favorable climate allow for the production of high-quality grains, resulting in a wide variety of locally-sourced bread and cereal options. Additionally, the traditional Rwandan diet heavily incorporates grains and cereals, making these products essential to the local cuisine. Government initiatives promoting sustainable farming practices have also contributed to the growth of the market, as consumers increasingly prioritize ethically-sourced and environmentally-friendly food options.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Rwanda is heavily influenced by macroeconomic factors such as economic stability, government policies, and global economic trends. Rwanda's strong economic growth and stable political environment have led to increased consumer spending power, resulting in a growing demand for bread and cereal products. Moreover, the government's favorable policies promoting domestic production and investment have attracted foreign investors, contributing to the market's growth. However, factors such as inflation, currency fluctuations, and trade barriers can also impact the market's performance, making it essential for market players to closely monitor these macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.