Food - Rwanda

Rwanda

Revenue in the Food market amounts to US$3,530.00m in 2024. The market is expected to grow annually by 10.71% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$711.10m in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$244.90 are generated in 2024.
In the Food market, 3.1% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 1,541.00m kg by 2029. The Food market is expected to show a volume growth of 7.3% in 2025.
The average volume per person in the Food market is expected to amount to 81.35kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

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Analyst Opinion

The Food market in Rwanda has been experiencing slow growth, influenced by factors such as limited access to technology, low awareness of health benefits, and challenges in supply chain management. Despite the presence of various sub-markets, the overall market is hindered by these factors, resulting in a subdued growth rate. However, initiatives to improve infrastructure and increase consumer education on healthy eating habits could potentially drive growth in the future.

Customer preferences: As Rwandan consumers continue to prioritize convenience and accessibility, there has been a notable increase in demand for online food delivery services and meal kit subscriptions. This trend is driven by the growing number of busy professionals and a desire for more diverse and healthy dining options. Additionally, there has been a rising interest in plant-based and sustainable food products, reflecting a greater awareness and concern for environmental and ethical considerations among consumers.

Trends in the market: In Rwanda, The Food market industry is experiencing a shift towards more sustainable and locally-sourced food options. This trend is being driven by a growing awareness of environmental and health concerns, as well as government initiatives promoting agricultural development. As a result, there is a rise in demand for organic and fair trade products, and a push towards reducing food waste. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In Rwanda, The Food market is heavily influenced by the country's topography, with most of its population living in rural areas. This creates challenges in terms of transportation and distribution of food products, leading to higher prices and limited access to certain products. Additionally, cultural factors, such as traditional food preferences and eating habits, play a significant role in shaping the market. Furthermore, the government's regulations on food safety and import/export policies also impact the market's dynamics, with strict guidelines and inspections being crucial for market entry.

Underlying macroeconomic factors: The Food market in Rwanda is influenced by macroeconomic factors such as government policies, economic stability, and global trade. Rwanda has experienced steady economic growth in recent years, and has implemented policies to promote investment and trade. These efforts have led to increased consumer purchasing power and a growing middle class, driving demand for a variety of food products. Additionally, Rwanda's strong agricultural sector and favorable trade agreements have made the country a key player in the regional food market. However, challenges such as climate change and infrastructure limitations can impact the supply and distribution of food products, highlighting the need for continued investment in the sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.