Rice - Rwanda

  • Rwanda
  • Revenue in the Rice market amounts to US$18.47m in 2024. The market is expected to grow annually by 13.03% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$149,900m in 2024).
  • In relation to total population figures, per person revenues of US$1.28 are generated in 2024.
  • In the Rice market, volume is expected to amount to 26.96m kg by 2029. The Rice market is expected to show a volume growth of 12.0% in 2025.
  • The average volume per person in the Rice market is expected to amount to 1.3kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

 
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Analyst Opinion

The Rice Market in Rwanda has been steadily growing, driven by factors such as increasing demand for staple foods, rising income levels, and the convenience of purchasing rice products. The average growth rate of the market is impacted by the country's efforts towards increasing food security and promoting sustainable agriculture practices.

Customer preferences:
In Rwanda, the rice market within the Bread & Cereal Products Market is experiencing a rise in demand for gluten-free options, as more consumers are becoming health-conscious and opting for healthier diets. This trend is driven by the increasing prevalence of gluten intolerance and celiac disease in the country. Additionally, there is a growing preference for locally-produced rice, as consumers prioritize supporting domestic farmers and reducing their carbon footprint. This shift towards sustainable and healthier options is also influenced by the cultural value placed on natural and organic foods in Rwanda.

Trends in the market:
In Rwanda, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for fortified rice, as more consumers are becoming health-conscious and seeking nutrient-enriched options. This trend is expected to continue, with potential implications for industry stakeholders such as rice producers and distributors. Additionally, there is a growing trend of online rice sales, as e-commerce platforms are gaining popularity in the country. This trajectory could have significant implications for the distribution and marketing strategies of industry players in the Rice Market.

Local special circumstances:
In Rwanda, the Rice market is heavily influenced by the country's geographic location and agricultural practices. As a landlocked nation with limited arable land, Rwanda relies heavily on imported rice to meet its domestic demand. This creates a unique market dynamic, where local producers must compete with imported varieties. Additionally, government regulations and policies aimed at promoting food security and supporting local farmers play a significant role in shaping the Rice market in Rwanda. These factors drive innovation and competition in the market, as local producers strive to meet the demands of a growing population while adhering to government regulations.

Underlying macroeconomic factors:
The performance of the Rice Market in Rwanda is heavily impacted by various macroeconomic factors. Global economic trends, such as the increasing demand for rice as a staple food in many countries, have a significant influence on the market. In addition, the national economic health of Rwanda, along with its fiscal policies, plays a crucial role in determining the growth and stability of the rice market. Other financial indicators, such as inflation rates and exchange rates, also have a direct impact on the market. Moreover, the availability of resources, such as land and water, and government support for the agriculture sector, also greatly influence the production and distribution of rice in the country. Overall, the performance of the Rice Market in Rwanda is closely linked to the macroeconomic environment, both domestically and globally.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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