Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Meat

Meat Substitutes - Rwanda

Rwanda
  • Revenue in the Meat Substitutes market amounts to US$712.50k in 2024. The market is expected to grow annually by 11.00% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.05 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 51.73k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 5.3% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Meat Substitutes Market in Rwanda is experiencing subdued growth due to factors like limited awareness and availability of substitutes, and consumer preference for traditional meat products. However, increasing health consciousness and the convenience of alternative protein sources are expected to drive growth.

Customer preferences:
Consumer preferences in Rwanda have been shifting towards plant-based diets, leading to a growing demand for meat substitutes. This trend is influenced by cultural beliefs and environmental concerns, as well as an increase in health-consciousness. Additionally, a rise in vegetarian and vegan lifestyles, particularly among younger generations, has also contributed to the growth of the meat substitutes market. As a result, there has been a rise in the availability and variety of plant-based protein options in the country, catering to the changing preferences of consumers.

Trends in the market:
In Rwanda, the Meat Substitutes Market of the Meat Market within The Food market is seeing a rise in demand for plant-based alternatives, driven by a growing awareness of the health and environmental benefits of reducing meat consumption. This trend is expected to continue as consumers seek healthier and more sustainable options. Additionally, there is a growing trend of incorporating traditional African ingredients into meat substitutes, providing a unique selling point for industry stakeholders. These developments could lead to increased competition and innovation in the market, as well as potential partnerships with local farmers and suppliers.

Local special circumstances:
In Rwanda, the Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by the country's geographical and cultural factors. The majority of the population follows a vegetarian or vegan diet, creating a high demand for meat alternatives. Additionally, the government has implemented regulations to promote sustainable and ethical food practices, further driving the market for meat substitutes. This unique combination of factors sets the market apart from others, making Rwanda a promising market for plant-based protein products.

Underlying macroeconomic factors:
The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with favorable economic conditions and supportive policies for meat substitutes are experiencing higher market growth compared to regions with economic challenges and limited government support. Additionally, the increasing demand for sustainable and plant-based alternatives to meat, driven by environmental concerns and changing consumer preferences, is also contributing to the growth of the market. Moreover, the rising health consciousness and the growing trend of flexitarian and vegetarian diets are further fueling the demand for meat substitutes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.