Baby Milk & Infant Formula - Rwanda

Revenue in the Baby Milk & Infant Formula market amounts to US$12.21m in 2024. The market is expected to grow annually by 5.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.85 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.16m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Rwanda has seen slow growth due to factors such as low awareness of the benefits of formula, cultural preferences for breastfeeding, and limited access to reliable distribution channels. Despite negligible growth, increasing urbanization and rising disposable incomes may drive market growth in the future.

Customer preferences: As Rwanda's economy continues to grow, more families are able to afford baby milk and infant formula, leading to a rise in demand for these products. Additionally, there is a growing trend towards organic and natural options, as consumers become more health-conscious. This is driven by the increasing availability of information and education on the benefits of natural products, as well as concerns about the potential negative effects of artificial ingredients. As a result, there is a shift towards more natural and sustainable options in the baby milk and infant formula market.

Trends in the market: In Rwanda, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards healthier and more natural options, driven by growing consumer awareness and demand for organic and locally sourced products. There is also a trend towards convenient packaging and on-the-go options, as well as an increase in online sales. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and invest in marketing and distribution strategies to remain competitive. Additionally, there is potential for partnerships and collaborations with local farmers and suppliers to meet the demand for organic and locally sourced ingredients.

Local special circumstances: In Rwanda, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high fertility rate and a lack of breastfeeding culture. This has led to a steady demand for formula milk among new mothers. Additionally, the government's initiatives to promote breastfeeding and regulate formula milk advertising have impacted the market dynamics. Furthermore, the country's limited infrastructure and remote rural areas have also posed challenges for distribution and access to formula milk, creating a unique market landscape.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as population growth, consumer spending power, and government policies. With a growing population and increasing disposable income in Rwanda, there is a higher demand for convenient and nutritious baby food products. Additionally, government initiatives to improve healthcare and nutrition for infants also contribute to the growth of the baby food market. However, global economic uncertainty and fluctuations in commodity prices can also affect market performance. Overall, a stable and growing economy coupled with supportive government policies can drive the growth of the Baby Milk & Infant Formula Market in Rwanda.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.