Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Rwanda

Rwanda

Revenue in the Ready-to-Eat Meals market amounts to US$191.10m in 2024. The market is expected to grow annually by 9.95% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$13.25 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 62.60m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 6.3% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 3.5kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Analyst Opinion

The Ready-to-Eat Meals market in Rwanda has shown subdued growth due to various factors such as limited availability of convenient food options, low consumer awareness, and traditional food culture. Despite this, the Convenience Food market in the country is expected to witness moderate growth driven by the increasing busy lifestyles and rising disposable income of consumers.

Customer preferences: As the demand for convenience and time-saving solutions increases in Rwanda, there has been a notable shift towards ready-to-eat meals in the Convenience Food Market within The Food market. This trend is largely driven by the changing lifestyles of consumers, particularly those in urban areas, who are looking for quick and hassle-free meal options. Additionally, the growing influence of Western culture has also led to a rise in demand for ready-to-eat meals, with consumers opting for more international flavors and cuisines.

Trends in the market: In Rwanda, the Ready-to-Eat Meals Market within the Convenience Food Market is experiencing a shift towards healthier options, with a focus on locally-sourced and sustainable ingredients. This trend is expected to continue, driven by consumer demand for healthier and more environmentally-friendly options. Industry stakeholders should take note of this trend and consider incorporating it into their product offerings to cater to changing consumer preferences. Additionally, there is a growing trend of online food delivery services in Rwanda, providing convenience for busy consumers. This trend is expected to grow, presenting opportunities for industry players to tap into the growing market for ready-to-eat meals through online platforms.

Local special circumstances: In Rwanda, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Due to limited access to fresh produce and busy lifestyles, convenience and shelf-stable foods are popular. Additionally, government regulations promoting food safety and hygiene have led to a rise in demand for packaged meals. Moreover, the country's increasing urbanization and growing middle class have also contributed to the growth of the market, as they seek convenient and affordable meal options.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending power, trade policies, and inflation rates. In Rwanda, the economy has been growing steadily, with a GDP growth rate of 8.6% in 2019. This has led to increased purchasing power and a growing middle-class population, which has contributed to the demand for convenience foods, including ready-to-eat meals. Additionally, the government has implemented favorable trade policies to promote local production and reduce reliance on imports, which has positively impacted the domestic food market. However, inflation rates have been volatile, which may affect consumer spending and ultimately the performance of the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.