Vegetables - Rwanda

Rwanda

Highlights

Revenue in the Vegetables market amounts to US$448.90m in 2024. The market is expected to grow annually by 11.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$31.14 are generated in 2024.
In the Vegetables market, volume is expected to amount to 364.70m kg by 2029. The Vegetables market is expected to show a volume growth of 8.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 19.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Rwanda is witnessing mild growth, influenced by factors such as increasing consumer demand for nutritious options, the rising popularity of healthy eating habits, and improvements in agricultural practices that enhance the supply of both fresh and processed vegetables.

Customer preferences: Consumers in Rwanda are increasingly prioritizing locally sourced and organic vegetables, reflecting a growing awareness of health and environmental sustainability. This trend is particularly evident among younger demographics who are more inclined to adopt plant-based diets and support farmers' markets. Additionally, the rise of urbanization has led to a demand for convenient, ready-to-cook vegetable options that fit busy lifestyles. As health education initiatives expand, more individuals are making informed choices about nutrition, further driving interest in diverse vegetable offerings.

Trends in the market: In Rwanda, the Vegetables Market is experiencing a notable shift towards locally sourced and organic produce, driven by consumers' increasing awareness of health and environmental sustainability. Younger generations are leading this charge, embracing plant-based diets and frequently visiting farmers' markets. Concurrently, urbanization is fueling demand for convenient, ready-to-cook vegetable options that accommodate fast-paced lifestyles. As health education initiatives proliferate, consumers are making more informed nutritional choices, prompting a broader interest in diverse vegetable offerings. This evolving landscape presents significant opportunities and challenges for industry stakeholders, from farmers to retailers, as they adapt to changing consumer preferences and investment in sustainable practices.

Local special circumstances: In Rwanda, the Vegetables Market is shaped by the country's fertile volcanic soil and favorable climate, which support diverse crop cultivation. Traditional agricultural practices, combined with a cultural emphasis on community and fresh produce, enhance local markets' appeal. Additionally, government initiatives promoting sustainable farming and organic certification are gaining traction, encouraging farmers to adopt eco-friendly methods. The rise of cooperatives empowers smallholder farmers, fostering collaboration and improving market access, while urban growth creates a demand for fresh, locally sourced vegetables, transforming consumer habits.

Underlying macroeconomic factors: The Vegetables Market in Rwanda is significantly influenced by macroeconomic factors such as national economic health, infrastructure development, and global trade trends. With a stable GDP growth, increased foreign investment, and government support for agriculture, the sector benefits from improved production capabilities and market access. Fiscal policies promoting agricultural subsidies and financing options for farmers enhance productivity and sustainability. Additionally, rising global demand for organic produce aligns with Rwanda's initiatives for eco-friendly farming, further boosting export potential and local consumption. Urbanization trends also drive demand for fresh vegetables, reshaping consumption patterns and market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.