Beauty & Personal Care - Rwanda

Rwanda

The Beauty & Personal Care market in Rwanda is projected to generate a revenue of US$636.70m in 2024.
This market is expected to experience an annual growth rate of 3.36% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is estimated to have a market volume of US$299.50m in 2024.
When compared globally, in the United States generates the highest revenue in this market, reaching US$100bn in 2024.
In terms of per capita figures, in Rwanda is expected to generate revenues of US$44.17 per person in 2024.
Furthermore, it is projected that 10.7% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2024.
Rwandan consumers are increasingly seeking natural and organic beauty products that are locally sourced and promote sustainability.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.