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  4. Bread & Cereal Products

Other Cereal Products - Rwanda

Rwanda
  • Revenue in the Other Cereal Products market amounts to US$283.40m in 2024. The market is expected to grow annually by 10.49% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Egypt (US$15bn in 2024).
  • In relation to total population figures, per person revenues of US$19.66 are generated in 2024.
  • In the Other Cereal Products market, volume is expected to amount to 190.80m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 7.1% in 2025.0.
  • The average volume per person in the Other Cereal Products market is expected to amount to 10.3kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Flour
  • Semolina
  • Couscous
  • Bulgur

Out-Of-Scope

  • Bread and cakes
  • Pasta
  • Rice
  • Breakfast Products
  • Cookies and crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Other Cereal Products Market in Rwanda is experiencing mild growth due to factors such as increasing demand for healthy food options, growing awareness about the importance of a nutritious diet, and the convenience of online shopping. These factors are driving the market's growth rate and making it a promising sector for investment.

Customer preferences:
Consumers in Rwanda are increasingly turning towards healthier and more convenient breakfast options, leading to a rise in demand for other cereal products such as oatmeal, muesli, and granola. This trend is driven by a growing health consciousness among urban consumers, as well as the availability of a wider range of cereal options in supermarkets and online grocery platforms. Additionally, the increasing number of working individuals and busy lifestyles have also contributed to the popularity of on-the-go breakfast options, further boosting the sales of other cereal products.

Trends in the market:
In Rwanda, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a trend towards increased demand for healthier and more sustainable cereal options. This is being driven by a growing awareness of the importance of a nutritious diet and the impact of agriculture on the environment. As a result, there has been a rise in the production and consumption of locally sourced, organic, and gluten-free cereals. This trend is likely to continue, as consumers become more health-conscious and seek out products that align with their values. For industry stakeholders, this presents an opportunity to tap into a growing market and differentiate themselves by offering a wider variety of healthy and sustainable cereal options. It also highlights the need for companies to adapt their production processes and sourcing strategies to meet the changing consumer preferences and address sustainability concerns.

Local special circumstances:
In Rwanda, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's largely agricultural economy and high demand for affordable staple foods. Additionally, the government's efforts to promote food security and support local farmers through initiatives such as crop diversification and value addition have contributed to the growth of this market. Furthermore, cultural preferences for certain types of cereals and grains, such as sorghum and millet, also play a significant role in shaping the market landscape.

Underlying macroeconomic factors:
The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Rwanda is influenced by various macroeconomic factors. These include the country's economic health, global economic trends, fiscal policies, and financial indicators. Rwanda has experienced strong economic growth in recent years, and this has created a favorable market environment for the Other Cereal Products Market. Additionally, the government's focus on investing in the agricultural sector and promoting food security has also had a positive impact on the market. Furthermore, the increasing demand for healthy and convenient food options in the country is driving the growth of the Other Cereal Products Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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