Alcoholic Drinks - Rwanda

The Alcoholic Drinks market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: Rwandan consumers have shown a growing interest in alcoholic drinks, particularly beer and wine. Beer is the most popular alcoholic beverage in the country, with a wide range of local and international brands available. Rwandans enjoy the refreshing taste of beer, especially during social gatherings and celebrations. Wine consumption has also been on the rise, as consumers are becoming more interested in exploring different flavors and varieties.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Rwanda is the increasing demand for craft beer. Craft beer has gained popularity among consumers who appreciate the unique flavors and high-quality ingredients used in its production. Local breweries have emerged to meet this demand, offering a variety of craft beer options. This trend reflects a global movement towards artisanal and locally produced beverages. Another trend in the market is the growing popularity of premium spirits. Rwandan consumers are willing to spend more on high-end spirits, such as whiskey and vodka, as they perceive them to be of superior quality. This trend is driven by changing consumer preferences and a desire for more sophisticated drinking experiences.

Local special circumstances: Rwanda's growing tourism industry has had a positive impact on the Alcoholic Drinks market. As more tourists visit the country, there is an increased demand for alcoholic beverages in hotels, restaurants, and bars. This has created opportunities for both local and international brands to expand their presence in the market.

Underlying macroeconomic factors: Rwanda's steady economic growth and rising disposable incomes have contributed to the development of the Alcoholic Drinks market. As more people have the means to spend on non-essential items, they are more likely to purchase alcoholic beverages. Additionally, the country's young and urban population is driving the demand for alcoholic drinks, as they are more open to trying new products and experiences. In conclusion, the Alcoholic Drinks market in Rwanda is experiencing growth due to changing customer preferences, including a growing interest in craft beer and premium spirits. The country's tourism industry and economic development have also played a role in driving the market forward. As the market continues to evolve, it presents opportunities for both local and international brands to cater to the diverse tastes and preferences of Rwandan consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.