Confectionery & Snacks - Rwanda

Rwanda

Highlights

Revenue in the Confectionery & Snacks market amounts to US$317.90m in 2024. The market is expected to grow annually by 7.29% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$22.05 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 67.20m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 4.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Rwanda is experiencing minimal growth due to factors such as limited consumer spending power and competition from traditional snacks. However, the market is expected to see a boost in growth with increasing disposable income and a growing demand for healthier snack options. The convenience and availability of online shopping platforms are also driving the market's growth. Overall, the market is expected to see steady growth in the coming years.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier snacking options in Rwanda's Confectionery & Snacks Market. This trend is driven by a shift towards healthier lifestyles and a desire for transparency in food ingredients. As a result, there has been an increase in the availability of organic, gluten-free, and vegan snack options in the market, catering to the specific dietary preferences of consumers. This trend is expected to continue as more consumers prioritize health and wellness in their purchasing decisions.

Trends in the market: In Rwanda, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, with consumers becoming more health-conscious. This trend is driven by a growing awareness of the negative effects of excessive sugar and processed snacks on overall health. As a result, there is a rise in demand for low-sugar and organic snacks, as well as a push for more transparent labeling and ingredient sourcing. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers adjusting their product offerings and marketing strategies to cater to this demand. Additionally, there may be opportunities for new players to enter the market with innovative and healthier snack options.

Local special circumstances: In Rwanda, the Confectionery & Snacks Market has unique local factors that differentiate it from other markets. One major factor is the country's geographical location, which limits access to certain ingredients and influences the types of snacks and confectionery that are produced. Additionally, cultural preferences and dietary habits play a significant role in shaping the market, with a focus on locally sourced and natural products. Furthermore, government regulations on food safety and labeling also impact market dynamics, as companies must adhere to strict standards to gain consumer trust.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Rwanda is greatly impacted by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. With the country's GDP experiencing steady growth, there is a rise in disposable income and consumer spending, which is driving the demand for confectionery and snack products. Additionally, the government's focus on promoting domestic production and boosting the food industry is creating opportunities for market players. However, challenges such as inflation and currency fluctuations can hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.