Margarine - Rwanda | Statista Market Forecast

Revenue in the Margarine market amounts to US$62.26m in 2024. The market is expected to grow annually by 8.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$4.32 are generated in 2024.
In the Margarine market, volume is expected to amount to 15.42m kg by 2029. The Margarine market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.92kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market in Rwanda is witnessing subdued growth, influenced by factors such as shifting consumer preferences, competition from butter and other spreads, and economic challenges that affect purchasing power and dietary choices among consumers.

Customer preferences: Consumers in Rwanda are increasingly favoring natural and organic food products, leading to a decline in traditional margarine consumption. This shift is influenced by a growing awareness of health and wellness, with many individuals opting for healthier fat alternatives. Additionally, younger demographics are gravitating towards spreads that align with their evolving lifestyles, such as vegan and plant-based options. Cultural preferences are also shifting, as consumers seek products that complement traditional Rwandan dishes while prioritizing nutritional value and sustainability.

Trends in the market: In Rwanda, the Margarine Market within the Oils & Fats sector is experiencing a notable shift towards natural and organic alternatives, as consumers increasingly prioritize health and wellness. This trend is characterized by a decline in traditional margarine consumption, with many opting for plant-based spreads that align with vegan lifestyles. Additionally, younger consumers are seeking products that enhance traditional Rwandan cuisine while focusing on nutritional value and sustainability. These evolving preferences signify a potential transformation in product offerings, compelling industry stakeholders to innovate and adapt their strategies to meet the demand for healthier and culturally relevant options.

Local special circumstances: In Rwanda, the Margarine Market within the Oils & Fats sector is influenced by the country’s rich agricultural heritage and emphasis on local ingredients, driving demand for products that resonate with traditional culinary practices. The cultural significance of food in Rwandan society fosters a preference for flavors that enhance local dishes, while the rising awareness of health issues prompts consumers to seek out natural, locally-sourced alternatives. Regulatory support for organic farming further encourages the development of sustainable margarine options, aligning with global health trends and local tastes.

Underlying macroeconomic factors: The Margarine Market in Rwanda is shaped by macroeconomic factors such as agricultural productivity, national income levels, and trade policies. As the country's economy grows, increased disposable income allows consumers to explore higher-quality margarine options, boosting demand for premium and organic products. Additionally, government initiatives promoting local agriculture enhance the supply chain for margarine producers, while import tariffs on foreign oils and fats support domestic production. Global trends towards healthier eating and sustainability further influence consumer preferences, aligning with Rwanda's push for local sourcing and organic farming practices, ultimately driving market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.