Pet Food - Rwanda

Rwanda

Revenue in the Pet Food market amounts to US$19.04m in 2024. The market is expected to grow annually by 10.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$1.32 are generated in 2024.
In the Pet Food market, volume is expected to amount to 18.95m kg by 2029. The Pet Food market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Pet Food market is expected to amount to 1.0kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food Market in Rwanda, within The Food market, is facing subdued growth due to factors such as limited consumer awareness, low disposable income, and lack of infrastructure. Despite this, the market is expected to grow in the coming years as digital technologies and online services become more accessible.

Customer preferences: As more people in Rwanda are adopting pets as companions, there has been a noticeable increase in demand for premium and organic pet food products. This trend is driven by a growing awareness of the importance of providing high-quality nutrition for pets, as well as an increasing focus on health and wellness among consumers. Additionally, there has been a shift towards more sustainable and eco-friendly pet food options, in line with the country's efforts towards environmental conservation. This has led to the emergence of locally-sourced and ethically-produced pet food brands in the market.

Trends in the market: In Rwanda, the Pet Food Market is experiencing a surge in demand for natural and organic pet food products. This trend is expected to continue, as consumers become more conscious about the health and well-being of their pets. As a result, there has been a shift towards locally-produced pet food, with a focus on high-quality ingredients and sustainable sourcing. This trend is significant for industry stakeholders as it presents opportunities for growth and innovation in the market. It also highlights the importance of transparency and ethical practices in the pet food industry. Going forward, it will be crucial for companies to adapt to this trend and cater to the changing preferences of consumers.

Local special circumstances: In Rwanda, the Pet Food Market is heavily influenced by the country's geography and agricultural practices. With a large proportion of the population employed in farming, most pet food is locally sourced and made from grains, legumes, and other crops grown in the region. Additionally, the country's strict regulations on imported goods make it difficult for foreign pet food brands to enter the market, resulting in a strong preference for locally produced pet food. This unique combination of factors has created a highly localized and self-sufficient pet food market in Rwanda.

Underlying macroeconomic factors: The growth of the Pet Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and global commodity prices. In countries with strong economic growth and stable trade policies, the demand for pet food products is expected to increase. On the other hand, fluctuations in commodity prices can impact the cost of production and ultimately the prices of pet food products. Furthermore, changes in consumer preferences and behavior, particularly towards healthier and more sustainable pet food options, are also shaping the market landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.