Processed Meat - Rwanda | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$159.60m in 2024. The market is expected to grow annually by 8.67% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$11.07 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 36.71m kg by 2029. The Processed Meat market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 2.2kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat Market in Rwanda has been experiencing subdued growth, influenced by factors such as consumer preference for traditional meat products, limited availability of raw materials, and low purchasing power. Despite the sub-optimal growth rate, there is potential for expansion with increasing demand for convenience foods and changing dietary habits.

Customer preferences: As consumers become more health-conscious, there has been a noticeable shift towards plant-based and organic options in the Processed Meat Market of the Meat Market within The Food market. This trend is influenced by the growing awareness of the negative impacts of consuming processed meat on the environment and personal health. Additionally, there is a rising demand for ethically sourced and sustainable products, leading to a rise in popularity of alternative protein sources such as plant-based meats.

Trends in the market: In Rwanda, the Processed Meat Market within the Meat Market is experiencing a surge in demand for locally sourced and organic meat products. This trend is being driven by a growing awareness of the environmental and health impact of factory farming. As a result, there is a rise in small-scale meat producers and a shift towards sustainable and ethical production practices. This trend is significant as it reflects a changing consumer mindset and has the potential to disrupt traditional meat production and distribution channels. Industry stakeholders will need to adapt to these changes by investing in sustainable practices and marketing strategies that cater to this new demand.

Local special circumstances: In Rwanda, the Processed Meat Market of the Meat Market within The Food market is influenced by the country's geography and cultural preferences. As a landlocked country, Rwanda relies heavily on imported meat products, making them more expensive and less accessible to the local population. Additionally, traditional Rwandan cuisine tends to favor fresh, locally-sourced ingredients, making processed meats less popular. However, with the introduction of Western fast-food chains and the growing urbanization of the country, there is a growing demand for processed meat products among the younger generation. This shift in consumer preferences is also influenced by the increasing influence of Western culture and dietary habits.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is heavily impacted by macroeconomic factors such as changing consumer preferences, technological advancements, and government regulations. In Rwanda, the market is influenced by the country's economic growth and stability, as well as its fiscal policies and investments in the food industry. In addition, global economic trends, such as the increasing demand for convenience and ready-to-eat foods, also play a crucial role in shaping the processed meat market in Rwanda. Moreover, the rising population and urbanization rates in the country are driving the demand for processed meat products, as they offer convenience and longer shelf-life. These factors are expected to continue driving the growth of the processed meat market in Rwanda in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.