Fresh Meat - Rwanda

Rwanda

Highlights

Revenue in the Fresh Meat market amounts to US$550.80m in 2024. The market is expected to grow annually by 13.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$38.21 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 103.10m kg by 2029. The Fresh Meat market is expected to show a volume growth of 9.9% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 4.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Rwanda is experiencing mild growth, driven by factors such as increasing disposable income, growing health consciousness, and the convenience of online meat shopping. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to this overall growth rate.

Customer preferences: Consumers in Rwanda are increasingly seeking high-quality, locally sourced fresh meat options, as awareness of the health and sustainability benefits of organic and grass-fed meats grows. This trend is driven by a growing focus on personal and environmental health, as well as a desire to support local farmers and businesses. Additionally, there is a notable preference for leaner cuts of meat and a move towards more plant-based diets, reflecting a shift in dietary habits towards healthier and more sustainable options.

Trends in the market: In Rwanda, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and organic meat options. This trend is driven by increasing consumer awareness and demand for ethically-sourced and environmentally-friendly products. This trajectory is expected to continue as stakeholders in the industry invest in sustainable practices and certifications. The significance of this trend lies in its potential to improve the overall health and welfare of livestock and the environment, while also meeting consumer preferences. However, this shift may also pose challenges for smaller meat producers who may struggle to meet the demand for these niche products.

Local special circumstances: In Rwanda, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the country's geography and culture. As a landlocked country, Rwanda relies heavily on imported meat products, leading to a higher demand for local, fresh meat. Additionally, the country's cultural preference for fresh, locally sourced meat has driven the growth of small-scale, family-owned meat markets. Government regulations also play a role, as there are strict guidelines for meat processing and labeling to ensure food safety. These unique factors have shaped the dynamics of the Fresh Meat Market in Rwanda, making it a distinct market from others in the region.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Rwanda is heavily influenced by macroeconomic factors such as the country's economic stability, government policies promoting agriculture and food production, and global trends in consumer preferences for fresh and organic food products. Rwanda's stable economy and focus on agricultural development have led to an increase in domestic production of fresh meat, reducing the country's reliance on imports. Moreover, the growing demand for healthier and sustainable food options has resulted in a shift towards fresh meat products, driving market growth. Additionally, government initiatives promoting food safety and quality standards have further supported the growth of the Fresh Meat Market in Rwanda.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.