Snack Food - Rwanda | Statista Market Forecast

Revenue in the Snack Food market amounts to US$67.04m in 2024. The market is expected to grow annually by 8.54% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$4.65 are generated in 2024.
In the Snack Food market, volume is expected to amount to 14.49m kg by 2029. The Snack Food market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 0.8kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Rwanda is facing subdued growth due to factors such as limited disposable income, lack of variety in local offerings, and low consumer awareness. However, the market is expected to experience growth due to increasing urbanization and rising demand for convenient and affordable snacks. The sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers are also expected to contribute to this growth.

Customer preferences: In Rwanda, the Snack Food Market of the Confectionery & Snacks Market within The Food market has seen a rise in demand for healthier snack options. This shift is driven by increasing health consciousness and a growing trend towards clean and natural ingredients. Additionally, there has been a rise in demand for locally-sourced and culturally relevant snacks, as consumers become more interested in supporting local businesses and preserving traditional food practices. This trend is also influenced by the growing popularity of snacking as a way to socialize and connect with others, as well as the need for convenient and on-the-go snack options for busy lifestyles.

Trends in the market: In Rwanda, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a rise in demand for healthier options. Consumers are increasingly seeking out snacks made with natural ingredients and free from artificial preservatives. This trend is expected to continue, driven by a growing focus on health and wellness. Industry stakeholders must adapt to these changing preferences by offering more nutritious and clean-label snack options. This shift towards healthier snacks also presents an opportunity for companies to differentiate themselves and gain a competitive edge in the market.

Local special circumstances: In Rwanda, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's unique geographical and cultural factors. Being a landlocked country, Rwanda relies heavily on imports for its food supply, making it challenging for local snack food producers to compete with international brands. Additionally, Rwandans have a strong preference for fresh and healthy snacks, leading to a growing demand for locally sourced and organic ingredients. Furthermore, government regulations on food safety and labeling have also played a significant role in shaping the Snack Food Market in Rwanda.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is also impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. In Rwanda, for example, the market is heavily influenced by the country's strong economic growth and stable political climate, which has resulted in an increase in disposable income and consumer spending. Additionally, the government's focus on promoting local industries and reducing dependence on imports has created a favorable market environment for domestic snack food manufacturers. Furthermore, the growing urbanization and changing lifestyle trends in the country have also contributed to the increasing demand for convenient and on-the-go snack options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.