Fresh Vegetables - Rwanda

Rwanda

Highlights

Revenue in the Fresh Vegetables market amounts to US$425.90m in 2024. The market is expected to grow annually by 11.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$29.54 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 346.30m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 8.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 17.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Rwanda is experiencing mild growth, influenced by factors such as increasing urbanization, a shift towards healthier diets, and the rising demand for locally sourced produce, which enhances food security and supports local farmers.

Customer preferences: Consumers in Rwanda are increasingly prioritizing organic and sustainably sourced vegetables, reflecting a growing awareness of health and environmental issues. This trend is particularly pronounced among urban youth and middle-class families who are more informed about nutritional values and the benefits of local produce. The demand for farm-to-table initiatives is rising, as consumers seek transparency in sourcing. Additionally, cultural practices are shifting towards incorporating more fresh vegetables in traditional dishes, further driving market growth and supporting local agricultural practices.

Trends in the market: In Rwanda, the Fresh Vegetables Market is experiencing a surge in demand for organic and sustainably sourced produce, driven by an increasing awareness of health and environmental issues among consumers. Urban youth and middle-class families are leading this trend, actively seeking transparency in sourcing and supporting farm-to-table initiatives. Furthermore, traditional dishes are evolving to incorporate more fresh vegetables, reflecting changing cultural practices. This shift not only bolsters local agriculture but also presents significant opportunities for industry stakeholders to innovate and adapt their offerings to meet consumer preferences.

Local special circumstances: In Rwanda, the Fresh Vegetables Market is uniquely influenced by its diverse topography and climate, which allows for a wide variety of crops to thrive year-round. The cultural significance of communal farming and traditional agricultural practices also plays a crucial role, as many households engage in subsistence farming, fostering a strong connection to local produce. Additionally, government initiatives promoting sustainable agriculture and organic farming standards are shaping the regulatory landscape, encouraging farmers to adopt eco-friendly practices that resonate with the growing consumer demand for health-conscious options.

Underlying macroeconomic factors: The Fresh Vegetables Market in Rwanda is significantly shaped by macroeconomic factors such as agricultural productivity, trade policies, and access to finance. The country’s commitment to enhancing food security and nutrition is reflected in government initiatives aimed at boosting local production and reducing dependency on imports. Favorable trade agreements and increased access to international markets are opening new avenues for Rwandan farmers, stimulating growth. Additionally, rising urbanization and a growing middle class are driving demand for fresh vegetables, while investments in agricultural technology and infrastructure are enhancing supply chain efficiency, ultimately benefiting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.