Fresh Fruits - Rwanda | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$326.90m in 2024. The market is expected to grow annually by 10.59% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$22.68 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 185.50m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 7.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 9.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Rwanda is witnessing mild growth, fueled by factors such as increasing consumer health awareness, a shift towards nutritious diets, and improved distribution channels enhancing access to a variety of fresh produce across the region.

Customer preferences: Consumer preferences in Rwanda's Fresh Fruits Market are evolving, driven by a growing emphasis on health and wellness. There is a notable shift towards organic and locally sourced fruits, reflecting a cultural appreciation for sustainability and freshness. Additionally, younger demographics are increasingly influenced by social media, promoting fruit consumption as part of a trendy, healthy lifestyle. Convenience is also paramount, with rising demand for pre-packaged and ready-to-eat fruit options catering to busy urban professionals and families seeking nutritious, on-the-go choices.

Trends in the market: In Rwanda, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced produce, driven by increasing consumer awareness of health and wellness. This trend is particularly pronounced among younger consumers who are influenced by social media, showcasing fruits as essential components of a modern, healthy lifestyle. Additionally, there is a growing demand for convenient, pre-packaged fruit options that cater to busy urban professionals and families. These evolving preferences highlight the importance of sustainability and freshness, presenting both opportunities and challenges for industry stakeholders aiming to innovate and adapt to changing consumer demands.

Local special circumstances: In Rwanda, the Fresh Fruits Market is shaped by the country's diverse climate and fertile soil, which allow for a wide variety of fruits to be cultivated year-round. The cultural emphasis on community and sharing food creates a strong local market for fresh produce, while traditional agricultural practices are increasingly complemented by modern farming techniques. Additionally, government initiatives promoting organic farming and food safety regulations are influencing market dynamics, encouraging farmers to adopt sustainable practices and meet rising consumer expectations for quality and health-conscious options.

Underlying macroeconomic factors: The Fresh Fruits Market in Rwanda is significantly influenced by various macroeconomic factors, including national economic health, global trade dynamics, and agricultural policies. The country's economic growth, driven by increasing GDP and investment in agriculture, enhances farmers' capacity to produce and supply fresh fruits. Additionally, favorable fiscal policies aimed at boosting agricultural exports open new international markets, allowing local farmers to expand their reach. Global trends, such as rising health consciousness and demand for organic produce, further shape consumer preferences, compelling farmers to innovate and adopt sustainable practices to meet these expectations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.