Meat - Rwanda

  • Rwanda
  • Revenue in the Meat market amounts to US$711.10m in 2024. The market is expected to grow annually by 12.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$49.33 are generated in 2024.
  • In the Meat market, volume is expected to amount to 139.90m kg by 2029. The Meat market is expected to show a volume growth of 7.8% in 2025.
  • The average volume per person in the Meat market is expected to amount to 7.1kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Rwanda is experiencing mild growth, driven by factors such as increasing demand for fresh and processed meat, as well as a growing interest in meat substitutes. This growth can be attributed to rising disposable incomes and changing dietary preferences among consumers, with a focus on healthy and convenient food options. However, challenges such as limited infrastructure and supply chain issues may impact the market's growth rate.

Customer preferences:
Consumer preferences in the Meat Market within The Food market in Rwanda have started to shift towards more sustainable and ethically sourced meat products. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for healthier, more humane options. This has led to an increase in demand for organic and grass-fed meat, as well as plant-based alternatives. Additionally, there is a growing interest in locally sourced meat, reflecting a desire for supporting local farmers and reducing carbon footprint.

Trends in the market:
In Rwanda, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethically-sourced meat products. This trend is driven by increasing consumer awareness and demand for environmentally-friendly and humane meat production. As a result, industry stakeholders are investing in technologies and practices that promote sustainable farming and reduce carbon emissions. This trajectory is significant as it aligns with global efforts to combat climate change and meet the demand for ethically-sourced products. However, it also presents challenges for smaller producers who may struggle to afford these technologies. As the trend continues, industry stakeholders will need to find ways to make sustainable practices more accessible and affordable for all players in the market.

Local special circumstances:
In Rwanda, the Meat Market within The Food market is heavily influenced by the country's geography, as it is a landlocked nation with a limited supply of livestock. This has led to a high demand for imported meat products, resulting in stricter regulations on meat imports. Additionally, cultural preferences for certain types of meat, such as goat and chicken, have also shaped the market. The government's efforts to promote local meat production and reduce reliance on imports have also played a significant role in market dynamics.

Underlying macroeconomic factors:
The Meat Market within The Food market in Rwanda is affected by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, the country's GDP growth rate, inflation rate, and exchange rate can impact the demand for meat products. Additionally, government policies on trade, agriculture, and food safety regulations can also influence the market. Moreover, the purchasing power of consumers and their disposable income levels can determine their spending on meat products. As a result, any changes in these macroeconomic factors can significantly affect the performance of the Meat Market in Rwanda.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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