Bread & Cereal Products - EMEA | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$422.70bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$173.10 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 161.10bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 58.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in the EMEA region is experiencing minimal growth due to factors such as changing consumer preferences, increased competition, and the rising popularity of alternative breakfast options. Despite this slow growth, the market is expected to continue expanding as consumers become more health-conscious and demand for convenient, on-the-go food options increases.

Customer preferences: One notable trend in the Bread & Cereal Products Market within The Food market is the increasing demand for gluten-free options. This shift is driven by the rising prevalence of gluten intolerance and celiac disease, as well as the growing health consciousness among consumers. Additionally, the rise of plant-based diets and the desire for healthier alternatives have also contributed to the demand for gluten-free options. As a result, manufacturers are innovating and expanding their product offerings to cater to this trend.

Trends in the market: In EMEA, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more sustainable options. This trend is driven by consumers becoming more health-conscious and demanding transparency in food production processes. As a result, there is an increase in the availability of organic and gluten-free options, as well as products made with alternative grains and plant-based ingredients. This trend is expected to continue, with industry stakeholders investing in research and development to meet consumer demands and capitalize on the growing market for healthier food options.

Local special circumstances: In Europe, the Bread & Cereal Products Market is heavily influenced by the growing demand for healthy and convenient breakfast options. In countries like Germany and France, where there is a strong culture of bread consumption, there has been a rise in demand for whole grain and gluten-free breads. In the UK, the popularity of plant-based diets has led to a surge in demand for cereal alternatives made from oats and other grains. Additionally, government regulations promoting food safety and labeling have also played a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as consumer spending power, import/export policies, and government subsidies. Countries with stable economic growth and favorable trade agreements tend to have a larger market for bread and cereal products, as they can import a wider range of ingredients and have more affordable prices for consumers. On the other hand, countries with economic instability and high tariffs on imported goods may have a smaller market for bread and cereal products due to limited ingredient availability and higher prices for consumers. Moreover, government subsidies for agricultural production can also impact the availability and pricing of ingredients, thus affecting the overall performance of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.