Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in the EMEA region is experiencing minimal growth due to factors such as increasing competition, fluctuating milk prices, and changing consumer preferences. Despite this, the convenience and health benefits of yogurt continue to drive its adoption.
Customer preferences: The popularity of plant-based and vegan diets continues to impact the yogurt market in EMEA, as consumers seek healthier and more sustainable alternatives. This trend is driven by increasing awareness of the environmental impact of animal agriculture and a growing demand for dairy-free options. In addition, the rise of flexitarian diets, which focus on reducing meat and dairy consumption, has also contributed to the growth of plant-based yogurt options. These shifts in consumer preferences are expected to continue driving the growth of the yogurt market in the region.
Trends in the market: In EMEA, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for plant-based yogurt options, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with companies investing in research and development to create innovative and sustainable dairy alternatives. Additionally, there is a growing trend of using social media and influencer marketing to promote yogurt products, with companies leveraging these platforms to reach a wider audience and increase brand awareness. This trend is likely to have a significant impact on industry stakeholders, as companies adapt their marketing strategies and product offerings to meet the changing consumer preferences. Furthermore, the rise of e-commerce and online grocery shopping is expected to further fuel the growth of the yogurt market in EMEA, as consumers seek convenient and contactless options for purchasing their favorite products. Overall, these trends highlight the need for companies to stay agile and adapt to the evolving market landscape to maintain their competitive edge in the EMEA yogurt market.
Local special circumstances: In EMEA, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural preferences and dietary habits. In countries like Greece and Turkey, yogurt is a staple food and a key ingredient in many traditional dishes. In contrast, in countries like Germany and France, yogurt is seen as a healthy and convenient snack option. These cultural differences play a significant role in shaping consumer preferences and demand for different types of yogurt products. Additionally, regulatory frameworks and labeling requirements vary across EMEA, impacting the types of yogurt products that can be sold in each market. For example, some countries have strict regulations on the use of certain additives or preservatives, which can limit the variety of yogurt products available. These unique local factors contribute to the diverse dynamics of the Yogurt Market in EMEA.
Underlying macroeconomic factors: The Yogurt Market in EMEA is heavily impacted by macroeconomic factors such as consumer spending power, trade policies, and economic stability. Countries with strong economic growth and stable political environments, such as Germany and France, are experiencing a higher demand for yogurt products. In contrast, countries with economic challenges, like Turkey and Greece, are facing a decline in yogurt consumption. Additionally, the trend towards healthy and convenient snacking options is driving the growth of the yogurt market in EMEA, as consumers are increasingly looking for nutritious and on-the-go options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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