Baby Milk & Infant Formula - EMEA

Revenue in the Baby Milk & Infant Formula market amounts to US$13.72bn in 2024. The market is expected to grow annually by 5.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$5.62 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 809.70m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in the EMEA region of The Food market is experiencing slow growth due to factors such as declining birth rates, increasing preference for breastfeeding, and stricter regulations on infant formula. Despite these challenges, the market is expected to see some growth in the coming years, driven by rising disposable incomes and growing demand for specialized formula products.

Customer preferences: In EMEA, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and natural products, with parents increasingly prioritizing health and wellness. This trend is influenced by growing concerns about the quality and safety of traditional formula options. Additionally, there is a growing demand for plant-based alternatives, driven by cultural preferences and ethical considerations.

Trends in the market: In the EMEA region, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This is driven by increasing consumer demand for healthier and more sustainable options. Additionally, there is a growing trend of using online channels for purchasing baby food products, as well as for accessing resources and information on child nutrition. This presents opportunities for industry stakeholders to expand their online presence and cater to the evolving needs of health-conscious parents.

Local special circumstances: In the EMEA region, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by regulatory factors. Countries such as Germany and France have strict regulations on the ingredients and labeling of baby formula, leading to a highly competitive and quality-driven market. In contrast, countries like Turkey and Russia have a more relaxed regulatory environment, making it easier for new entrants to enter the market. Additionally, cultural differences also play a role in influencing consumer preferences, with a higher demand for organic and natural products in Western European countries.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market in EMEA is greatly impacted by macroeconomic factors such as economic growth, consumer spending power, and government policies. As the global economy continues to grow, the demand for baby milk and infant formula is also increasing. In addition, favorable national economic conditions, such as low inflation and stable exchange rates, contribute to the growth of this market. Fiscal policies, such as tax incentives and subsidies, also play a key role in influencing consumer purchasing behavior. Moreover, with the rise in health consciousness and increasing disposable incomes, consumers are willing to invest in high-quality baby milk and infant formula products. These factors, along with the growing population and changing consumer preferences, are driving the growth of the Baby Milk & Infant Formula Market in EMEA.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.