Other Cereal Products - EMEA | Statista Market Forecast

Revenue in the Other Cereal Products market amounts to US$135.40bn in 2024. The market is expected to grow annually by 7.42% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$55.44 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 48.27bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 17.4kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products Market in the EMEA Food Market is experiencing minimal growth, impacted by factors such as limited consumer awareness and competition from traditional breakfast options. Despite this, increased demand for healthier cereal options and convenience will drive future growth.

Customer preferences: With the rising demand for healthier and more diverse breakfast options, the EMEA and Other Cereal Products Market of the Bread & Cereal Products Market is seeing a shift towards ancient grains such as quinoa, millet, and amaranth. These nutrient-dense alternatives are gaining popularity among health-conscious consumers, with a particular focus on gluten-free options. This trend is driven by a growing awareness and preference for plant-based and whole grain products, as well as an interest in international flavors and cuisines.

Trends in the market: In EMEA, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is witnessing a rise in demand for healthier and more sustainable options. This includes a growing trend of incorporating ancient grains into cereal products, as well as gluten-free and organic options. Additionally, there is a shift towards plant-based alternatives, driven by consumer concerns over animal welfare and environmental sustainability. These trends are expected to continue, as consumers become more health-conscious and environmentally aware, creating opportunities for industry stakeholders to tap into these growing markets with innovative products and marketing strategies.

Local special circumstances: In Europe, the Other Cereal Products Market of the Bread & Cereal Products Market is influenced by the region's diverse cultural tastes and preferences. For example, in France, there is a strong demand for organic and artisanal cereal products, while in Germany, there is a growing trend towards healthier and gluten-free options. Additionally, strict regulations on food labeling and safety standards in Europe have a significant impact on the market, ensuring high-quality products for consumers.

Underlying macroeconomic factors: The Other Cereal Products Market within the Bread & Cereal Products Market of The Food market in EMEA is heavily influenced by macroeconomic factors such as consumer spending power, global trade policies, and changing dietary preferences. The region's economic health and government policies play a crucial role in shaping the market's performance. Countries with stable economies and favorable trade agreements are experiencing faster market growth compared to regions with economic challenges and restrictive trade policies. Additionally, the increasing health-consciousness among consumers and the growing trend of plant-based diets are driving the demand for alternative cereal products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.