Vegetables - EMEA | Statista Market Forecast

Vegetables - EMEA

EMEA

Highlights

Revenue in the Vegetables market amounts to US$385.10bn in 2024. The market is expected to grow annually by 7.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$157.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 205.00bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 72.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in EMEA has been experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier eating, competition from alternative food sources, and challenges in supply chain logistics affecting freshness and availability.

Customer preferences: Consumers in the EMEA region are increasingly gravitating towards plant-based diets, prioritizing fresh, organic, and locally sourced vegetables as part of their health-conscious lifestyles. This trend is influenced by a growing awareness of sustainability and the environmental impact of food choices, particularly among younger demographics. Additionally, the rise of convenience-oriented shopping, including online grocery deliveries, is reshaping purchasing behaviors, as consumers seek easy access to nutritious options that align with their busy lives and wellness goals.

Trends in the market: In the EMEA region, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' heightened awareness of health and sustainability. As plant-based diets gain popularity, younger demographics are increasingly prioritizing fresh vegetables that align with their wellness goals. The convenience of online grocery shopping is also reshaping purchasing habits, enabling easier access to nutritious options. This trend presents opportunities for industry stakeholders to innovate in packaging, distribution, and marketing strategies to meet evolving consumer demands and preferences.

Local special circumstances: In the EMEA region, the Vegetables Market is shaped by diverse cultural preferences and agricultural practices unique to each country. For instance, Mediterranean nations favor traditional farming methods and local varieties, promoting seasonal produce that resonates with cultural cuisines. In Northern Europe, sustainability regulations are stringent, encouraging organic farming and eco-friendly packaging. Furthermore, varying climate conditions influence the types of vegetables cultivated, driving local consumption patterns while impacting import dynamics, creating a multifaceted market landscape.

Underlying macroeconomic factors: The Vegetables Market in the EMEA region is significantly influenced by macroeconomic factors such as economic stability, consumer spending habits, and agricultural policies. Countries with robust economic growth and disposable income levels are witnessing an increased demand for fresh and organic vegetables, reflecting a shift towards healthier eating habits. Additionally, fiscal policies that support agricultural innovation and sustainability initiatives encourage local production. Global trade dynamics, including tariffs and trade agreements, also affect import-export activities, shaping the competitive landscape. Fluctuations in currency exchange rates can impact pricing and profitability, further complicating market performance across diverse economies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.