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Tissue & Hygiene Paper - EMEA

EMEA
  • Revenue in the Tissue & Hygiene Paper market amounts to US$102.70bn in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
  • The market's largest segment is the segment Toilet Paper with a market volume of US$33.20bn in 2024.
  • In global comparison, most revenue is generated China (US$70bn in 2024).
  • In relation to total population figures, per person revenues of US$42.04 are generated in 2024.
  • In the Tissue & Hygiene Paper market, 0.00 of total revenue will be generated through online sales by 2024.
  • In the Tissue & Hygiene Paper market, volume is expected to amount to 32.4bn kg by 2029. The Tissue & Hygiene Paper market is expected to show a volume growth of 1.1% in 2025.0.
  • The average volume per person in the Tissue & Hygiene Paper market is expected to amount to 12.4kg in 2024.

Definition:

The Tissue & Hygiene Paper market comprises a range of tissue and hygiene paper products designed for private end consumers. The market is diverse and encompasses various product categories, such as toilet paper, paper tissues, household paper, feminine hygiene, baby diapers, face masks, and incontinence. Products such as packaging paper made from tissue paper are not included in this market.

Structure:

The Tissue & Hygiene Paper market is divided into seven main sections:

  • The Toilet Paper market is the strongest market in terms of sales. It includes dry toilet paper and wet toilet paper.
  • The Paper Tissues market comprises paper tissues made from pulp, facial tissues, and wet wipes.
  • The Household Paper market covers all kinds of tissue paper which are used for household care, including paper towels, table napkins, kitchen rolls, and tablecloths.
  • The Feminine Hygiene market comprises all kinds of sanitary paper made from pulp, including tampons and sanitary pads.
  • The Baby Diapers market includes disposable diapers/nappies for infants and toddlers.
  • The Face Masks market comprises surgical, disposable, and cloth masks as well as respirators (N95, FFPs, KN95, etc.). Products such as face shields, oxygen masks, gas masks, and facial masks have been excluded.
  • The Incontinence market covers adult diapers. Other, non-tissue medical products for continence management are not included.

    • Additional information:

    The market comprises revenues, average revenue per capita, volume, average volume per capita, and price. Revenues are generated through both online and offline sales channels. Key players in the market include SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

    In-Scope

    • Tissue paper (toilet paper, tissues, paper towels, kitchen rolls and napkins)
    • Hygiene paper (feminine hygiene products, baby diapers and incontinence products)
    • Face masks

    Out-Of-Scope

    • Packaging paper made from tissue paper and other paper products
    Tissue & Hygiene Paper

    Tissue & Hygiene Paper

    Related markets:
    Tissue and Hygiene Paper: market data & analysis - Cover

    Market Insights Report

    Tissue and Hygiene Paper: market data & analysis

    Study Details
      methodology

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      Revenue

      Notes: Data was converted from local currencies using average exchange rates of the respective year.

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Volume

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Price

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Global Comparison

      Most recent update: Jun 2024

      Source: Statista Market Insights

      Methodology

      Data coverage:

      The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

      Modeling approach:

      Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

      Forecasts:

      In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

      Additional notes:

      The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

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