Tissue & Hygiene Paper - EMEA

EMEA

Revenue in the Tissue & Hygiene Paper market amounts to US$102.70bn in 2024. The market is expected to grow annually by 5.16% (CAGR 2024-2029).
The market's largest segment is the segment Toilet Paper with a market volume of US$33.20bn in 2024.
In global comparison, most revenue is generated in China (US$70bn in 2024).
In relation to total population figures, per person revenues of US$42.04 are generated in 2024.
In the Tissue & Hygiene Paper market, 0.00 of total revenue will be generated through online sales by 2024.
In the Tissue & Hygiene Paper market, volume is expected to amount to 32.4bn kg by 2029. The Tissue & Hygiene Paper market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Tissue & Hygiene Paper market is expected to amount to 12.4kg in 2024.

Key regions: Worldwide, United States, Australia, India, Vietnam

Market

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Region comparison

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).