Key regions: Russia, China, Spain, Canada, United Kingdom
The meat market in the EMEA region has seen minimal growth in recent years, influenced by factors such as changing consumer preferences, environmental concerns, and increasing competition from meat substitutes. Despite this, the market continues to expand due to the convenience and availability of processed meat and the demand for fresh, locally sourced meat. These sub-markets play a critical role in driving overall market growth.
Customer preferences: As consumers become more health-conscious, there is a growing demand for sustainable and ethically sourced meat products in the EMEA region. This trend is driven by a desire for transparency and accountability in the food supply chain, as well as concerns for animal welfare and environmental impact. In response, meat producers are incorporating sustainable practices and labels, such as organic and grass-fed, into their production processes. Additionally, there is a rising interest in alternative protein sources, such as plant-based meat substitutes, among health-conscious consumers.
Trends in the market: In EMEA, the Meat Market within The Food market is experiencing a trend towards plant-based meat alternatives, driven by increasing health and environmental concerns. This trend is expected to continue as consumers become more health-conscious and demand for sustainable food options grows. This has significant implications for traditional meat producers, who may need to adapt their offerings to cater to this changing demand. Additionally, there is a rise in online sales of meat products, as consumers shift towards convenient and contactless shopping options. This trend is expected to continue, with the potential for further growth in e-commerce platforms and direct-to-consumer sales. Overall, the industry must be prepared to adapt to these shifting trends in order to remain competitive in the evolving Meat Market within The Food market market.
Local special circumstances: In the EMEA region, the Meat Market within The Food market is influenced by a variety of local factors. In Europe, there is a strong demand for organic and sustainable meat products, driven by consumer awareness and government regulations. In the Middle East, halal meat is a major market, with strict regulatory standards and a growing Muslim population. In Africa, traditional meat products and local farming practices play a significant role in the market, while in Asia, cultural preferences and dietary habits have a major impact on demand and consumption patterns. These unique factors shape the Meat Market in EMEA, making it diverse and dynamic.
Underlying macroeconomic factors: The Meat Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as changing consumer preferences, environmental regulations, and trade policies. Countries with strong economic growth and favorable trade agreements are experiencing increased demand for high-quality, sustainable meat products, while countries facing economic challenges and trade barriers are struggling to maintain market share. Additionally, the rising awareness of health and environmental concerns is driving the demand for alternative protein sources and plant-based meat products, shaping the future of the Meat Market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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