Fresh Fruits - EMEA | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$257.00bn in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$105.20 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 83.57bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 31.0kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in EMEA is witnessing minimal growth, influenced by shifting consumer preferences towards health-oriented diets, seasonal availability of produce, and supply chain challenges. Increased competition and pricing pressures further impact market dynamics.

Customer preferences: Consumers in the EMEA region are increasingly prioritizing organic and locally sourced fresh fruits, reflecting a growing emphasis on sustainability and environmental impact. This trend is particularly pronounced among younger demographics who value transparency in sourcing and production methods. Additionally, urbanization is driving demand for convenient, ready-to-eat fruit options, as busy lifestyles lead to a preference for on-the-go snacking. Seasonal eating habits are also gaining traction, with consumers seeking fruits that align with local harvests and cultural culinary practices, further shaping market dynamics.

Trends in the market: In the EMEA region, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumer demand for sustainability and environmental responsibility. This trend is particularly evident among younger consumers who prioritize transparency and ethical sourcing. Concurrently, urbanization is increasing the popularity of convenient, ready-to-eat fruit options, catering to fast-paced lifestyles. Additionally, seasonal eating is gaining momentum, as consumers show a preference for fruits that reflect local harvests and cultural traditions, influencing sourcing strategies for industry stakeholders.

Local special circumstances: In EMEA, the Fresh Fruits Market is influenced by diverse geographical climates and agricultural practices that vary significantly across countries. Mediterranean regions thrive on citrus and stone fruits, while Northern Europe favors berries and apples, reflecting local growing conditions. Culturally, festivals and seasonal traditions shape fruit consumption patterns, with specific fruits tied to holidays and celebrations. Regulatory frameworks, such as strict EU standards on organic labeling and sustainability practices, further drive market dynamics, encouraging producers to adopt eco-friendly methods and prioritize local sourcing.

Underlying macroeconomic factors: The Fresh Fruits Market in the EMEA region is shaped by macroeconomic factors including global trade dynamics, national economic stability, and consumer spending patterns. Economic growth in countries boosts disposable income, leading to increased demand for fresh produce. Conversely, economic downturns can result in reduced consumer spending, impacting fruit sales. Additionally, fiscal policies promoting agricultural subsidies and investments in food supply chains enhance market access for local producers. Global trends, such as the rising awareness of health and wellness, further drive demand for fresh fruits, aligning with consumer preferences for organic and sustainably sourced products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.