DIY & Hardware Store - EMEA

EMEA

Revenue in the DIY & Hardware Store market amounts to US$697.90bn in 2025. The market is expected to grow annually by 2.92% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$802bn in 2025).
In relation to total population figures, per person revenues of US$282.00 are generated in 2025.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

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Region comparison

Currency

Analyst Opinion

The EMEA DIY & Hardware Store Market is facing challenges with a negligible growth rate, possibly due to factors such as a slowdown in the construction industry and increasing competition from online retailers. However, the market is still driven by factors such as consumer demand for convenient and affordable home improvement products, as well as increasing awareness of sustainability and environmentally-friendly options. With sub-markets ranging from Floor Covering to Bathroom Hardware, the market offers a diverse range of products to meet various consumer needs.

Customer preferences: Consumers in EMEA are increasingly looking for eco-friendly and sustainable solutions when it comes to home improvement and DIY projects. This trend is influenced by growing awareness of environmental issues and a desire to reduce their carbon footprint. As a result, there is a rising demand for eco-friendly and energy-efficient products, such as low-flow plumbing fixtures and LED lighting. Additionally, there is a growing interest in repurposing and upcycling products, which aligns with the current focus on reducing waste and promoting a circular economy. This shift towards more environmentally conscious choices is also driving the popularity of DIY projects and workshops focused on sustainability and upcycling.

Trends in the market: In EMEA, the DIY & Hardware Store Market is experiencing a shift towards online shopping, with more consumers turning to e-commerce platforms for their hardware needs. In addition, there is a growing emphasis on sustainability, as consumers prioritize eco-friendly products and materials. These trends are expected to continue, as the DIY market is projected to grow in the coming years. This presents opportunities for industry players to invest in online channels and environmentally-friendly products, while also adapting to changing consumer preferences. However, it also presents challenges for traditional brick-and-mortar stores to remain competitive. As such, companies need to carefully consider their strategies and adapt to the evolving market landscape to stay relevant and thrive in the DIY & Hardware Store Market.

Local special circumstances: In the EMEA region, the DIY & Hardware Store Market is heavily influenced by cultural attitudes towards home improvement and DIY projects. In countries like Germany and the Netherlands, where there is a strong DIY culture, the market is driven by a high demand for tools and materials. However, in countries like Italy and Spain, where DIY is not as prevalent, the market is geared more towards professional contractors. Additionally, varying housing and building regulations across the region can impact the types of products and services offered in each country. For example, in countries with stricter building codes, there may be a higher demand for specialized tools and materials that meet these specific requirements. On the other hand, in countries with more lax regulations, the market may be more open to innovative and unconventional products. These unique local factors play a significant role in shaping the dynamics of the DIY & Hardware Store Market in the EMEA region.

Underlying macroeconomic factors: The growth of the DIY & Hardware Store Market is also influenced by macroeconomic factors such as consumer confidence, housing market trends, and government spending on infrastructure. Countries with stable economic conditions and strong support for home improvement projects are experiencing higher market growth compared to regions with economic instability and limited government investment in infrastructure. Additionally, the rise in home ownership and the growing popularity of DIY projects are driving the demand for hardware and home improvement products.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.