Rice - EMEA | Statista Market Forecast

Revenue in the Rice market amounts to US$26.86bn in 2024. The market is expected to grow annually by 7.78% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$11.00 are generated in 2024.
In the Rice market, volume is expected to amount to 15.76bn kg by 2029. The Rice market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Rice market is expected to amount to 5.6kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within the Bread & Cereal Products Market in EMEA has been experiencing minimal growth due to factors such as increasing competition, changing consumer preferences, and fluctuating prices of raw materials. Despite this, the convenience and availability of online purchasing options have helped drive some growth in the market.

Customer preferences: The rise of plant-based and gluten-free diets is influencing consumer preferences in the Rice Market of the Bread & Cereal Products Market within The Food market in EMEA. This trend is driven by growing health and environmental concerns, as well as the increasing availability and variety of alternative products. As a result, manufacturers are expanding their product lines to cater to the growing demand for plant-based and gluten-free options. This shift is also being fueled by the rise of flexitarian and vegan lifestyles in the region.

Trends in the market: In EMEA, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a focus on organic and gluten-free varieties. This trend is driven by increasing consumer awareness of the health benefits of whole grain products. Additionally, there is a growing demand for convenience and on-the-go options, leading to the development of ready-to-eat rice-based meals. These trends are significant as they cater to the changing dietary preferences of consumers and have the potential to drive growth in the industry. However, there may also be implications for industry stakeholders, such as the need for product innovation and marketing strategies to differentiate from competitors.

Local special circumstances: In Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural preferences for rice-based dishes, such as paella in Spain and risotto in Italy. This has led to a high demand for specialty rice varieties and rice-based products. Additionally, strict food regulations in the region, such as the European Union's Common Agricultural Policy, have resulted in a highly competitive market with a focus on quality and traceability. In the Middle East, rice is a staple food and the market is driven by a growing population and increasing demand for convenience products, such as pre-cooked rice and ready-to-eat meals. Local preferences for long-grain rice have also led to a surge in imports from Asia, particularly from countries like India and Pakistan.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as government policies, trade agreements, and economic stability. For instance, the recent trade tensions between the US and China have had a significant impact on the rice market in EMEA, with fluctuations in prices and demand. Additionally, the economic health of major rice-producing countries in the region, such as India and Thailand, also plays a crucial role in the market's performance. As these countries face challenges like climate change and political instability, it affects their rice production and exports, thus impacting the overall market. Moreover, the growing trend of health-conscious consumers opting for whole grain and organic rice products is shaping the market's growth in EMEA.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.