Spreads - EMEA | Statista Market Forecast

Revenue in the Spreads market amounts to US$25.88bn in 2024. The market is expected to grow annually by 7.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$10.60 are generated in 2024.
In the Spreads market, volume is expected to amount to 6.19bn kg by 2029. The Spreads market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.2kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market within The Food market in EMEA is currently experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter are also contributing to this trend. Despite the slow growth rate, the market is projected to see steady expansion due to the growing demand for healthier and more diverse spread options.

Customer preferences: In the EMEA region, there has been a growing demand for healthier and more natural spreads and sweeteners, as consumers become increasingly health-conscious. This trend is driven by a desire for clean label and organic products, as well as a shift towards plant-based diets. Additionally, there is a rising preference for ethically and sustainably sourced ingredients, as consumers become more aware of the environmental impact of their food choices. This has led to an increase in demand for spreads and sweeteners made from natural and sustainable sources, such as honey, maple syrup, and agave nectar.

Trends in the market: In EMEA, the Spreads Market of the Spreads & Sweeteners Market in The Food market is seeing a shift towards healthier options. Consumers are increasingly looking for spreads with natural ingredients and low sugar content. This trend is driven by a growing awareness of health and wellness, as well as an increasing demand for transparency and sustainability. Industry players are responding by launching new products that cater to these preferences, such as spreads made with plant-based ingredients and no added sugars. This trend is expected to continue in the coming years, as consumers prioritize health and wellness in their food choices.

Local special circumstances: In EMEA, the Spreads & Sweeteners Market is heavily influenced by the region's diverse cultural and dietary preferences. In Western Europe, there is a growing demand for healthier, natural sweeteners as consumers become more health-conscious. In Eastern Europe, traditional spreads such as honey and jam remain popular. Additionally, regulations on sugar content and labeling vary among countries, affecting product availability and pricing. This creates a complex market landscape where companies must adapt their products to cater to different tastes and comply with varying regulations.

Underlying macroeconomic factors: The Spreads & Sweeteners Market in EMEA is greatly influenced by macroeconomic factors such as consumer purchasing power, economic growth, and government policies. As the region continues to experience economic stability and growth, the demand for affordable and convenient food options, such as spreads and sweeteners, is expected to rise. Additionally, increasing health consciousness and the growing trend of natural and organic products are also driving the demand for healthier spreads and sweeteners, further fueling market growth. Moreover, favorable government policies promoting the use of healthier ingredients and sustainable production methods are expected to positively impact market performance in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.