Prepared Baby Food - EMEA

EMEA

Highlights

Revenue in the Prepared Baby Food market amounts to US$7.78bn in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$3.19 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 915.40m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market within The Food market in EMEA is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers and the convenience of ready-to-eat options. This trend is expected to continue as more parents opt for convenient and healthy food choices for their infants.

Customer preferences: As health and wellness concerns continue to gain importance in the EMEA market, there has been a notable increase in demand for organic and natural options in the Prepared Baby Food Market. This trend is driven by growing consumer awareness of the benefits of chemical-free and sustainable products for their babies. Additionally, there has been a shift towards convenience and on-the-go options, as busy parents look for convenient and healthy solutions for their little ones.

Trends in the market: In EMEA, the Prepared Baby Food Market of the Baby Food Market is experiencing a shift towards healthier and organic options, driven by increased awareness of the benefits of natural ingredients. This trend is expected to continue, with a growing demand for convenient and nutritious baby food products. Additionally, there is a rise in demand for plant-based and allergen-free options, as more parents are seeking alternatives to traditional meat and dairy-based products. These trends indicate a shift towards healthier and more sustainable choices, presenting opportunities for industry stakeholders to innovate and meet the evolving needs of consumers.

Local special circumstances: In EMEA, the Prepared Baby Food market is influenced by a variety of unique factors. In Europe, the market is driven by the busy lifestyle of working parents, leading to a demand for convenient and healthy baby food options. In the Middle East, traditional cultural beliefs about breastfeeding have led to a slower adoption of prepared baby food. In Africa, regulatory barriers and lack of infrastructure hinder the growth of the market. These local factors greatly impact the dynamics of the Prepared Baby Food Market in the EMEA region.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with high levels of disposable income and a growing population are experiencing higher demand for prepared baby food products. Additionally, favorable government policies, such as subsidies for working parents and healthcare initiatives, are also driving market growth. However, countries with economic instability and low consumer spending are facing challenges in the market. Moreover, increasing awareness about healthy eating habits and nutrition among parents is also shaping the market, as they seek out nutritious and convenient options for their infants.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.