Meat Substitutes - EMEA

EMEA

Highlights

Revenue in the Meat Substitutes market amounts to US$4.44bn in 2024. The market is expected to grow annually by 8.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.82 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 370.60m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The EMEA market for meat substitutes is seeing moderate growth, influenced by factors such as consumer preference for healthier options and convenience of plant-based alternatives. Despite subdued growth, the market is expected to expand due to increasing health consciousness and rising concerns about the environmental impact of traditional meat production.

Customer preferences: As health and sustainability concerns continue to rise, consumers in the EMEA region are increasingly turning to meat substitutes as a healthier and more environmentally-friendly alternative to traditional meat. This trend is driven by a growing awareness of the negative impact of meat consumption on personal health and the planet. Furthermore, the rise of flexitarian diets and the popularity of plant-based diets among younger generations are also contributing to the growth of the meat substitutes market in the region.

Trends in the market: In EMEA, the Meat Substitutes Market of the Meat Market within The Food market is experiencing a surge in demand for plant-based alternatives to traditional meat products. This trend is driven by a growing awareness of the environmental and health benefits of reducing meat consumption. As a result, major food companies are investing in plant-based meat substitutes and expanding their product portfolios to cater to changing consumer preferences. This shift towards meat substitutes is expected to have long-term implications for industry stakeholders, including the potential for increased competition and the need for innovation in product development. Additionally, government initiatives promoting sustainable and healthy diets are likely to further drive the growth of the Meat Substitutes Market in the region.

Local special circumstances: In the EMEA region, the Meat Substitutes Market is heavily influenced by cultural and dietary preferences. In countries like Germany and the UK, where there is a strong vegetarian and vegan movement, the demand for plant-based meat alternatives is high. In contrast, in countries like France and Italy, where meat is deeply ingrained in the culture, the market for meat substitutes is relatively small. Additionally, regulatory factors play a significant role in the EMEA Meat Substitutes Market, with the EU's strict regulations on food labeling and safety impacting the production and distribution of these products.

Underlying macroeconomic factors: The Meat Substitutes Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as the shift towards plant-based diets, increasing health concerns, and rising environmental awareness. Countries with favorable economic conditions and supportive government policies are experiencing higher growth in the market compared to those with economic challenges and limited resources. Additionally, the growing population and urbanization in the region are driving the demand for sustainable and healthy food options, further boosting the growth of the Meat Substitutes Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.