Baby Food - EMEA | Statista Market Forecast

Revenue in the Baby Food market amounts to US$25.95bn in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$10.62 are generated in 2024.
In the Baby Food market, volume is expected to amount to 2.15bn kg by 2029. The Baby Food market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The EMEA Baby Food Market is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online purchasing. Within this market, the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are also impacting the overall growth rate.

Customer preferences: As millennials and Gen Z become parents, there is a growing demand for organic and natural baby food products in the EMEA market. This trend is driven by a heightened awareness of the ingredients and sourcing practices in food products, as well as a desire for healthier options for their children. This has led to a rise in sales of organic and locally-sourced baby food, as well as a shift towards home-made baby food made from fresh, whole ingredients. Additionally, with increasing concerns about the environment, there is a growing interest in sustainable and eco-friendly packaging for baby food products.

Trends in the market: In EMEA, the Baby Food market is experiencing a rise in demand for organic and natural products, driven by consumer concerns about the health and safety of traditional baby food options. This trend is expected to continue, with organic baby food projected to be the fastest-growing segment in the market. Additionally, there is a growing trend towards convenient and on-the-go baby food options, such as pouches and snacks. This presents opportunities for industry stakeholders to innovate and cater to the evolving needs and preferences of modern parents.

Local special circumstances: In Europe, the Baby Food Market is heavily influenced by the region's strict regulations on food safety and labeling. The demand for organic and natural baby food is on the rise due to the increasing health-consciousness among parents. In the Middle East, cultural factors play a significant role in shaping the market, with a preference for traditional and homemade baby food over packaged products. Additionally, the hot and dry climate in the region has led to a higher demand for ready-to-eat and shelf-stable baby food options.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending, population growth, and government regulations. Countries with strong economic growth, rising disposable incomes, and favorable government policies for promoting healthy and nutritious diets are experiencing higher demand for baby food products. Furthermore, the increasing urbanization and changing lifestyle patterns in emerging economies are driving the demand for convenience and high-quality baby food products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.