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Milk Substitutes - EMEA

EMEA
  • Revenue in the Milk Substitutes market amounts to US$5.25bn in 2024. The market is expected to grow annually by 12.47% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$10bn in 2024).
  • In relation to total population figures, per person revenues of US$2.15 are generated in 2024.
  • In the Milk Substitutes market, volume is expected to amount to 3.30bn kg by 2029. The Milk Substitutes market is expected to show a volume growth of 11.7% in 2025.0.
  • The average volume per person in the Milk Substitutes market is expected to amount to 0.9kg in 2024.

Definition:

Milk substitutes refer to any type of milk not derived from animals. The Milk Substitutes market covers all types of plant-based milk such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based plain milk (e.g. Almond milk, soy milk, oat milk, coconut milk, rice milk, cashew milk, pea milk, hemp milk, macadamia milk, flax milk, quinoa milk, hazelnut milk, walnut milk)
  • Plant-based flavored milk
  • Unsweetened plant-based milk

Out-Of-Scope

  • Plant-based powdered milk
  • Breast-milk substitutes
  • Baby food
  • Yogurt substitutes
  • Cheese substitutes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Milk Substitutes Market in EMEA is experiencing mild growth due to factors such as health consciousness among consumers and the convenience of online services. This trend is expected to continue as the market is impacted by the growing demand for dairy-free alternatives.

Customer preferences:
As more consumers in EMEA are adopting plant-based diets, the demand for milk substitutes is on the rise. This trend is driven by factors such as increasing health consciousness, ethical concerns, and lactose intolerance. Additionally, the growing popularity of veganism and flexitarianism is also contributing to the shift towards milk substitutes. As a result, companies are introducing innovative and diverse plant-based milk alternatives to cater to this evolving consumer demand.

Trends in the market:
In the EMEA region, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for plant-based milk alternatives, driven by health and environmental concerns. Additionally, there is a growing trend of incorporating functional ingredients, such as probiotics and vitamins, in milk substitutes. This trajectory is expected to continue, as consumers seek healthier and more sustainable options. Industry stakeholders should focus on expanding their product offerings and marketing strategies to cater to this evolving trend.

Local special circumstances:
In Europe, the Milk Substitutes Market is driven by the increasing number of lactose intolerant individuals and the growing trend of veganism. This has led to a rise in demand for non-dairy alternatives, such as plant-based milk and yogurt. In addition, strict regulations on animal welfare and sustainability have also influenced consumer choices, driving the growth of the market. In the Middle East, the market is influenced by religious and cultural factors, with a large Muslim population avoiding dairy products during Ramadan and other religious occasions. This has created a demand for dairy-free options, such as almond and coconut milk, in the region. The unique factors in these regions have contributed to the growth and evolution of the Milk Substitutes Market in EMEA.

Underlying macroeconomic factors:
The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in EMEA is influenced by macroeconomic factors such as changing consumer preferences, rising health concerns, and increasing demand for plant-based products. Furthermore, favorable government policies promoting sustainable and environmentally friendly alternatives to dairy products are also driving market growth. Additionally, the overall economic health of the region and disposable income levels play a significant role in determining the demand for milk substitutes. Moreover, the rising popularity of vegan and vegetarian diets in the region is expected to further fuel the growth of the milk substitutes market in EMEA.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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