Tomato Ketchup - EMEA | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$11.97bn in 2024. The market is expected to grow annually by 6.71% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$4.90 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 5.07bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.8kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the Sauces & Spices market of the EMEA region is experiencing minimal growth, with factors such as increasing health awareness among consumers and convenience of online services impacting this growth rate. Despite this, digital technologies are being adopted, leading to some growth in the market.

Customer preferences: Consumers in EMEA are gravitating towards healthier food options, leading to a growing demand for organic and natural tomato ketchup. This trend is driven by a shift towards clean label products and a desire for more transparency in ingredient sourcing. Additionally, the rise in vegan and vegetarian diets in the region is also influencing the demand for plant-based ketchup alternatives, made with ingredients such as beetroot or carrots. As consumers become more health-conscious and environmentally aware, the market for healthier and more sustainable tomato ketchup options is expected to continue to grow.

Trends in the market: In EMEA, the Tomato Ketchup market is seeing a rise in demand for healthier and organic options. This trend is driven by the increasing health consciousness among consumers and the growing popularity of clean label products. Additionally, there is a growing trend of incorporating global flavors in tomato ketchup, such as spicy and fruity variations. These trends have significant implications for industry stakeholders, as companies need to adapt their product offerings to cater to changing consumer preferences and stay competitive in the market. Furthermore, the rising demand for healthier options presents opportunities for companies to innovate and differentiate themselves in the market.

Local special circumstances: In EMEA, the Tomato Ketchup market is heavily influenced by cultural preferences and dietary habits. In European countries, ketchup is used as a condiment in various dishes, while in the Middle East and Africa, it is primarily used as a dipping sauce. This has led to the development of different flavors and packaging sizes to cater to local tastes. Additionally, strict food safety regulations in the region have resulted in high-quality ketchup products, further driving market growth.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as consumer spending, population and income growth, and government policies. As a staple condiment in many households, the demand for tomato ketchup is closely tied to consumer purchasing power and overall economic stability. Additionally, government initiatives promoting healthy eating habits and increasing concerns over food safety regulations are also expected to impact the market's growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.