Non-Alcoholic Drinks - EMEA | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$342.20bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$184.40bn in 2024.
Revenue, combined amounts to US$526.60bn in 2024.
The revenue, at home is expected to grow annually by 6.88% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$140.10 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 271.60bn L by 2024.
Volume, out-of-home is expected to amount to 22.41bn L in 2024.
Volume, combined is expected to amount to 294.00bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 111.20L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are contributing to this growth.

Customer preferences: Customer preferences play a crucial role in driving the development of the Non-Alcoholic Drinks market. Consumers are increasingly seeking healthier beverage options, leading to a rise in demand for non-alcoholic drinks without sugar. This shift in preferences can be attributed to growing health consciousness, increased awareness about the negative effects of alcohol consumption, and the desire for more diverse and innovative beverage options.

Trends in the market: Trends in the market further contribute to the development of the Non-Alcoholic Drinks market. One prominent trend is the rise of functional beverages. Consumers are looking for drinks that not only quench their thirst but also provide additional health benefits. This has led to the introduction of a wide range of functional beverages such as energy drinks and sports drinks. Another trend is the increasing popularity of premium and artisanal non-alcoholic beverages. Consumers are willing to pay a premium for high-quality, unique, and locally sourced drinks that offer a more personalized and elevated experience.

Local special circumstances: Local special circumstances also play a role in shaping the Non-Alcoholic Drinks market. Cultural and religious factors influence the consumption patterns of non-alcoholic beverages in different regions. Additionally, local ingredients and traditional recipes contribute to the development of unique non-alcoholic beverages that cater to specific regional tastes and preferences.

Underlying macroeconomic factors: Underlying macroeconomic factors further drive the growth of the Non-Alcoholic Drinks market. Rising disposable incomes, urbanization, and changing lifestyles are key factors that contribute to increased consumer spending on beverages. As more people move to urban areas and adopt busier lifestyles, there is a growing demand for convenient and ready-to-drink non-alcoholic beverages. Moreover, the rise of e-commerce and online platforms has made it easier for consumers to access a wide range of non-alcoholic drinks, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.