Butter - EMEA | Statista Market Forecast

Revenue in the Butter market amounts to US$23.26bn in 2024. The market is expected to grow annually by 6.80% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$9.52 are generated in 2024.
In the Butter market, volume is expected to amount to 2.01bn kg by 2029. The Butter market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.71kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in EMEA is experiencing minimal growth, influenced by factors such as shifting dietary preferences, rising health concerns regarding saturated fats, and competition from plant-based alternatives.

Customer preferences: Consumers in the EMEA region are gravitating towards healthier fats and are more conscious of their dietary choices, prompting a decline in traditional butter consumption. This shift is particularly pronounced among younger demographics, who are influenced by social media trends promoting plant-based diets. Additionally, the rise of veganism and flexitarianism is driving demand for dairy-free alternatives, such as nut butters and plant-based spreads, reflecting a broader cultural movement toward sustainability and health-conscious living.

Trends in the market: In the EMEA region, the Butter Market within the Oils & Fats segment is experiencing a notable shift towards plant-based alternatives, driven by a growing consumer preference for healthier dietary options. Younger consumers, influenced by social media and wellness trends, are increasingly opting for vegan and flexitarian lifestyles, leading to a decline in traditional butter consumption. This trend is prompting industry stakeholders to innovate and expand their product offerings to include dairy-free spreads and nut butters, aligning with the broader movement towards sustainability and health. The implications for manufacturers and retailers include the need for reformulation, marketing strategies that resonate with health-conscious consumers, and a focus on transparency in sourcing to meet evolving consumer demands.

Local special circumstances: In France, the Butter Market within the Oils & Fats segment is shaped by a deep-rooted culinary tradition that emphasizes the use of high-quality dairy products. Local consumers are particularly attached to artisanal butter, which is often seen as a staple in French cuisine. Meanwhile, in Germany, a strong regulatory framework supporting organic products has led to an increased demand for organic and plant-based alternatives, reflecting the country's focus on sustainability and health. These cultural and regulatory differences drive distinct consumer preferences and influence product innovation strategies across the EMEA region.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats segment in the EMEA region is significantly influenced by macroeconomic factors such as changing consumer preferences, economic stability, and trade policies. In countries like France, a robust economy and strong purchasing power enable consumers to prioritize high-quality, artisanal butter, while in Germany, economic growth and environmental initiatives fuel demand for organic and plant-based alternatives. Additionally, fiscal policies promoting sustainable agricultural practices enhance the market's responsiveness to health-conscious trends. Global fluctuations in dairy prices and supply chain dynamics also play a crucial role in shaping market performance across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.