Breakfast Cereals - EMEA

EMEA

Highlights

Revenue in the Breakfast Cereals market amounts to US$30.31bn in 2024. The market is expected to grow annually by 6.54% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$12.41 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 5.53bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the Bread & Cereal Products Market in the EMEA region is seeing minimal growth due to factors such as changing consumer preferences and increasing competition. Despite this, the market continues to grow slowly, driven by the convenience and health benefits offered by breakfast cereals.

Customer preferences: As health and wellness become a top priority for consumers in EMEA, there has been a growing demand for healthier and more convenient breakfast options. This has led to the rise of plant-based and organic breakfast cereals, as well as a surge in demand for gluten-free and low-sugar options. Furthermore, the trend towards on-the-go breakfast solutions has also gained traction, driven by busy lifestyles and the desire for quick and easy breakfast options.

Trends in the market: In the EMEA region, the Breakfast Cereals Market is experiencing a surge in demand for healthier and more nutritious options, with consumers becoming more health-conscious. This has led to an increase in the use of natural and organic ingredients, as well as the introduction of gluten-free and fortified cereals. Additionally, there is a growing trend towards convenient and on-the-go breakfast solutions, such as single-serve portions and breakfast bars. These trends are expected to continue, driven by the rise of urbanization and busy lifestyles, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Europe, the Breakfast Cereals Market is heavily influenced by cultural preferences and dietary habits. In countries like France and Italy, bread and pastries are the traditional breakfast options, making it challenging for cereal brands to establish a strong foothold. However, in countries like the UK and Germany, where breakfast cereal consumption is more prevalent, there is a growing demand for healthier and more natural options, leading to the rise of organic and whole grain cereals. Additionally, strict regulations on food labeling and advertising in Europe also impact the marketing strategies of breakfast cereal brands.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors in EMEA. The economic stability of the region, including national economic health and fiscal policies, plays a significant role in the performance of the market. In addition, global economic trends, such as changes in consumer spending and trade policies, can also impact the demand for breakfast cereals in EMEA countries. Other financial indicators, such as inflation rates and exchange rates, can further affect market growth and profitability. Overall, fluctuations in the macroeconomic environment can have a significant impact on the Breakfast Cereals Market in EMEA, making it essential for companies to closely monitor and adapt to these changes.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.