Baby Food - Northern Africa | Statista Market Forecast

Revenue in the Baby Food market amounts to US$918.70m in 2024. The market is expected to grow annually by 5.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$3.52 are generated in 2024.
In the Baby Food market, volume is expected to amount to 80.80m kg by 2029. The Baby Food market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Northern Africa is experiencing slow growth due to factors such as low birth rates, economic instability, and preference for homemade baby food. However, increasing urbanization and working women population may drive demand for convenient and time-saving baby food options. Additionally, the rising trend of organic and natural baby food products could also impact the market's growth.

Customer preferences: As the population in Northern Africa continues to grow, there has been a noticeable increase in demand for convenient and healthy food options for babies. This has led to a rise in the use of organic and natural ingredients in baby food products. Additionally, there has been a shift towards more diverse and multicultural flavors, reflecting the diverse cultural influences in the region. This trend is driven by a growing awareness of the importance of nutrition in early childhood development and a desire for products that align with cultural traditions and preferences.

Trends in the market: In Northern Africa, the Baby Food Market within The Food market is experiencing a shift towards organic and natural baby food products. This trend is driven by increasing awareness among consumers about the benefits of organic and natural products for their babies. With the rising demand for healthier options, key players in the market are investing in research and development to introduce new organic and natural baby food products. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the growing demand for organic and natural baby food.

Local special circumstances: In Northern Africa, the Baby Food Market is heavily influenced by the region's diverse cultural and religious practices. For example, many countries in this region have a large Muslim population, which leads to a high demand for halal baby food products. Additionally, the hot and arid climate in this region has also led to a preference for shelf-stable baby food options. These unique factors significantly impact the product offerings and marketing strategies in the Baby Food Market, making it distinct from other markets in The Food market industry.

Underlying macroeconomic factors: The Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. In countries with a growing middle class and increasing disposable income, the demand for high-quality and nutritious baby food products is on the rise. On the other hand, countries with economic instability and low consumer spending power may see a decline in demand for baby food products. Government initiatives to promote healthy eating habits and support local food industries can also impact market growth. Additionally, factors such as population growth and changing demographics, such as an increasing number of working mothers, are driving the demand for convenient and nutritious baby food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.