Baby Milk & Infant Formula - Eastern Africa

Eastern Africa

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$248.90m in 2024. The market is expected to grow annually by 5.25% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.54 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 16.64m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Eastern Africa is currently experiencing negligible growth, due to various factors such as economic challenges, limited access to healthcare, and low awareness of the benefits of infant formula. However, with increasing urbanization and rising disposable incomes, the market is expected to see moderate growth in the coming years. Online sales of baby milk and infant formula are also expected to contribute to the market's growth in the region.

Customer preferences: In Eastern Africa, there has been a notable shift towards organic and natural baby milk and infant formula products. This trend is driven by a growing awareness of the benefits of chemical-free and environmentally friendly options. Additionally, there has been a rise in demand for locally sourced ingredients, reflecting a preference for sustainable and ethical sourcing practices. This shift towards healthier and more sustainable options is also influenced by cultural values and traditions of holistic living in the region.

Trends in the market: In Eastern Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products, as parents become more health-conscious and seek healthier options for their children. This trend is expected to continue, with an increasing number of manufacturers introducing organic and clean label products. This shift towards healthier choices also presents opportunities for the industry to innovate and develop new products to meet consumer demands. Additionally, there is a growing trend of e-commerce and online shopping, which is expected to boost the sales of baby food products in the region. These trends highlight the importance of adapting to changing consumer preferences and leveraging technology for growth in this market.

Local special circumstances: In Eastern Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural practices and societal norms. Breastfeeding is still the preferred method of feeding infants, resulting in a slower adoption of formula products. However, with increasing urbanization and working mothers, there is a growing demand for convenient and affordable options. Moreover, strict regulations on marketing and labeling of formula products have also impacted the market dynamics in this region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is impacted by various macroeconomic factors in Eastern Africa. Global economic trends, such as fluctuations in exchange rates and trade policies, can affect the availability and pricing of raw materials used in baby milk and infant formula production. Additionally, national economic health and fiscal policies can influence consumer spending power and overall demand for baby food products. Furthermore, government initiatives and investments in healthcare infrastructure can also impact the market, as access to quality healthcare can lead to better nutrition for infants and increased demand for baby milk and infant formula.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.