Spreads & Sweeteners - Eastern Africa

Eastern Africa

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$3.57bn in 2024. The market is expected to grow annually by 10.56% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$7.78 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.34bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 2.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Eastern Africa is experiencing subdued growth due to various factors such as changing consumer preferences, limited availability of raw materials, and increasing competition from alternative products. However, the market is expected to see growth in the coming years due to the rising health consciousness among consumers and the convenience offered by online shopping platforms. Additionally, the adoption of digital technologies in the food industry is also expected to drive market growth.

Customer preferences: With growing concerns about health and wellness, consumers in Eastern Africa are turning towards alternative sweeteners such as stevia and honey, in place of traditional sugar. This shift is driven by the desire for healthier alternatives to sugar, as well as cultural influences promoting natural and organic products. Additionally, the rise of veganism and plant-based diets is also contributing to the increasing demand for non-sugar sweeteners in the region.

Trends in the market: In Eastern Africa, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, driven by the growing health consciousness among consumers. This trend is being reflected in the increasing demand for natural sweeteners and spreads made from alternative ingredients such as honey, agave nectar, and fruit-based spreads. These trends are significant as they present opportunities for industry stakeholders to innovate and cater to the evolving preferences of consumers. Additionally, this shift towards healthier options has the potential to improve the overall health and well-being of the population, making it a positive development for both consumers and the industry.

Local special circumstances: In Eastern Africa, the Spreads & Sweeteners market is heavily influenced by local preferences for natural and traditional ingredients, such as honey and agave nectar. This is due to the region's rich biodiversity and cultural ties to natural remedies. Additionally, government regulations on imported sweeteners have led to a growing demand for locally-produced alternatives. These factors shape the dynamics of the market and present unique challenges and opportunities for companies operating in this region.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable and growing economies, as well as favorable regulatory environments, are experiencing higher market growth compared to regions with economic challenges and regulatory barriers. Additionally, the increasing demand for healthier and natural food products, as well as the rising health consciousness among consumers, are driving the growth of the Spreads & Sweeteners Market in Eastern Africa. This is further supported by the growing population and increasing disposable income in the region, creating a favorable market environment for the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.