Other Sauces - Eastern Africa

Eastern Africa

Highlights

Revenue in the Other Sauces market amounts to US$1.82bn in 2024. The market is expected to grow annually by 11.23% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$38bn in 2024).
In relation to total population figures, per person revenues of US$3.96 are generated in 2024.
In the Other Sauces market, volume is expected to amount to 658.40m kg by 2029. The Other Sauces market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Other Sauces market is expected to amount to 1.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Other Sauces market in Eastern Africa is experiencing subdued growth due to various factors such as limited consumer awareness, lack of digital infrastructure, and low disposable income. However, the market is expected to grow gradually in the coming years with increasing urbanization and rising demand for convenience foods.

Customer preferences: The Other Sauces Market in Eastern Africa is witnessing a rise in demand for healthier and more natural options, as consumers become more health-conscious and prioritize clean and organic ingredients in their food choices. This trend is further fueled by an increasing awareness of food allergies and intolerances, with a growing demand for allergen-free and gluten-free sauces. Additionally, there is a growing preference for locally-sourced ingredients and traditional recipes, reflecting the deep-rooted cultural significance of food in the region.

Trends in the market: In Eastern Africa, the Other Sauces Market within the Sauces & Spices Market is experiencing a surge in demand for healthier and more diverse sauce options, driven by consumers' increasing focus on health and wellness. This trend is expected to continue, with industry players responding by introducing more organic and plant-based sauces. This presents opportunities for companies to tap into the growing health-conscious consumer base and expand their product portfolios. Additionally, the rise of e-commerce and online food delivery services in the region is expected to further drive the growth of the Other Sauces Market, as consumers seek convenient and diverse options for their meals.

Local special circumstances: In Eastern Africa, the Other Sauces Market of the Sauces & Spices Market within The Food market is influenced by the region's diverse culinary traditions and growing demand for convenience. Local ingredients such as tamarind, coconut, and spices like cardamom and coriander are widely used in sauces, adding a unique flavor profile. Additionally, the region's regulatory environment, including import restrictions and labeling requirements, impacts the availability of certain sauces and their ingredients, creating a dynamic market landscape.

Underlying macroeconomic factors: The Other Sauces Market in Eastern Africa is greatly affected by macroeconomic factors, such as the region's economic stability, government policies, and consumer spending habits. Countries with strong economic growth and stable political environments are expected to see higher demand for sauces and spices, as consumers have more disposable income to spend on food products. Additionally, the growing population and increasing urbanization in the region are also contributing to the demand for convenient, ready-to-use sauces and spices. However, challenges such as inflation, currency fluctuations, and trade barriers may hinder market growth in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.