Pet Food - Eastern Africa

Eastern Africa

Revenue in the Pet Food market amounts to US$0.57bn in 2024. The market is expected to grow annually by 8.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$1.24 are generated in 2024.
In the Pet Food market, volume is expected to amount to 0.52bn kg by 2029. The Pet Food market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Pet Food market is expected to amount to 0.9kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food market in Eastern Africa is seeing minimal growth due to factors such as limited disposable income and traditional feeding practices. Despite this, the market is driven by the increasing demand for convenience and health-consciousness among pet owners, leading to a steady increase in the adoption of digital technologies in the industry.

Customer preferences: As pet ownership continues to rise in Eastern Africa, consumers are paying more attention to the nutritional needs of their furry companions. This has resulted in a growing demand for organic and natural pet food options, as owners become more health-conscious and seek out high-quality ingredients for their pets. Additionally, the rise of social media and influencer culture has led to a trend of pet owners sharing their pets' diets and health regimens, further driving the demand for premium pet food products.

Trends in the market: In Eastern Africa, the Pet Food Market is experiencing a shift towards natural and organic products, as consumers become more health-conscious and aware of the impact of their purchasing decisions. This trend is expected to continue, with a projected growth in demand for premium and specialized pet food products. This trajectory is significant for industry stakeholders, as it presents opportunities for innovation and market expansion. However, it also poses challenges in terms of sourcing and production, as well as pricing and competition. Overall, the trend towards natural and organic pet food in Eastern Africa has the potential to drive growth and differentiation in the market.

Local special circumstances: In Eastern Africa, the Pet Food Market is heavily influenced by the region's unique cultural and regulatory landscape. Due to the prevalence of traditional beliefs and customs, pet ownership is not as widespread as in other markets. However, the growing urbanization and increasing disposable incomes are driving a shift towards pet ownership, leading to a growing demand for premium pet food products. Additionally, the region's diverse geography and climate also play a significant role in the type of pet food consumed, with different regions having specific dietary preferences for their pets. Furthermore, strict import regulations and a lack of local manufacturing facilities create barriers for international pet food brands, giving an advantage to domestic players in the market.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the region's economy continues to expand, consumers have more disposable income to spend on pet food, driving market growth. Additionally, favorable government policies and investments in the agriculture and food sectors have also contributed to the development of the pet food market. Furthermore, the growing urbanization and changing lifestyle patterns have led to an increase in pet ownership, further fueling the demand for pet food products in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.