Pasta - Eastern Africa

Eastern Africa

Highlights

Revenue in the Pasta market amounts to US$1.96bn in 2024. The market is expected to grow annually by 12.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$4.26 are generated in 2024.
In the Pasta market, volume is expected to amount to 1.19bn kg by 2029. The Pasta market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Eastern Africa, the Pasta market within the Bread & Cereal Products Market is experiencing mild growth due to various factors. These include increasing demand for convenient food options, a growing awareness of healthy eating, and the adoption of digital technologies in the food industry. Overall, the Pasta market in this region is expanding steadily, driven by the changing preferences and needs of consumers.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for healthier and more nutritious pasta options. This has led to an increase in the availability of whole grain and gluten-free pasta products in the market. Additionally, with the rise of veganism and vegetarianism, there is a growing demand for plant-based pasta alternatives such as lentil or chickpea pasta. This trend is driven by the desire for healthier and more environmentally friendly options among consumers in Eastern Africa.

Trends in the market: In Eastern Africa, the Pasta market is experiencing a surge in demand for healthier options, such as whole wheat and gluten-free pasta, in response to growing concerns about diet-related diseases. Additionally, there is a trend towards incorporating traditional grains, such as teff and sorghum, into pasta products to appeal to local tastes. This trajectory towards healthier and more diverse options is significant for both consumers and industry stakeholders, as it reflects a shift towards more health-conscious and culturally relevant choices. It also presents opportunities for manufacturers to innovate and differentiate their products in a competitive market.

Local special circumstances: In Eastern Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural preferences and dietary habits. For instance, in countries like Ethiopia and Kenya, pasta is often consumed as a substitute for traditional starchy staples. This is due to a large population following vegetarian diets, as well as the availability of locally-grown wheat and other grains used for pasta production. Additionally, the region's growing urbanization and increasing disposable income have led to a rise in demand for convenience food products, including pasta.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as population growth, urbanization, and changing consumer preferences. As countries in this region experience economic growth and urbanization, the demand for convenient and affordable food options, such as pasta, is increasing. Additionally, government initiatives to promote food security and diversify agriculture are driving the production and consumption of pasta. Furthermore, the rise in disposable income and changing lifestyles in the region are also contributing to the growth of the Pasta Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.