DIY & Hardware Store - Eastern Africa

Eastern Africa

In Eastern Africa, the revenue generated in the DIY & Hardware Store market amounts to US$68.04bn in 2024.
It is projected that the market will experience an annual growth rate of 3.34% (CAGR 2024-2029).
When compared to the global market, in China leads with a revenue of US$785bn in 2024.
In terms of per capita revenues, each person in Eastern Africa generates US$148.30 in 2024.
In Eastern Africa, the DIY & Hardware Store market is experiencing a surge in demand for sustainable building materials and eco-friendly products.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store Market in Eastern Africa is seeing slow growth due to factors like limited consumer awareness, lack of access to digital technologies, and low purchasing power. Despite this, there is potential for growth in the future with the increasing urbanization and modernization of the region. In addition, the demand for home repairs and renovations in the sub-markets of Floor Covering, Paint, Tools & Machines, and Hardware & Building Materials could drive growth in the DIY & Hardware Store Market. Efficient use of resources and effective marketing strategies may also contribute to the market's growth.

Customer preferences: There has been a noticeable increase in demand for eco-friendly and sustainable products in the Eastern Africa DIY & Hardware Store market. This trend is driven by a growing awareness of environmental issues and a desire to reduce personal carbon footprints. Consumers are also gravitating towards products that are locally sourced and support small businesses. As a result, retailers in this market are expanding their offerings to include more environmentally friendly and locally produced goods.

Trends in the market: In Eastern Africa, the DIY & Hardware Store Market is experiencing a surge in online sales and e-commerce platforms, as well as a rise in demand for eco-friendly and sustainable products. This trend is driven by a growing middle class and increasing awareness of environmental issues. As a result, industry players are investing in digital marketing and online platforms to reach a wider customer base. Additionally, there is a shift towards DIY home improvement projects and an increase in demand for locally sourced and handmade products. This trend is expected to continue and offers opportunities for industry stakeholders to tap into a growing market while also addressing sustainability concerns.

Local special circumstances: In Eastern Africa, the DIY & Hardware Store Market is heavily influenced by the region's diverse geographical landscape and ethnic cultures. Factors such as rural and urban areas, as well as varying climates and infrastructure, affect the availability and demand for DIY products. Additionally, regulatory differences and varying levels of economic development in each country also impact market dynamics. For instance, countries with higher income levels may have a greater demand for higher-end, luxury DIY products compared to those with lower incomes. This creates a unique market landscape for DIY retailers in Eastern Africa.

Underlying macroeconomic factors: The growth of the DIY & Hardware Store market in Eastern Africa is heavily impacted by macroeconomic factors such as economic growth, consumer confidence, and government policies. Favorable economic conditions that lead to increased disposable income and a stable housing market drive demand for home improvement projects, thus boosting the sales of DIY and hardware products. Government initiatives promoting infrastructure development and investments in the construction sector also contribute to the growth of the market. However, factors such as high import tariffs, currency fluctuations, and political instability can hinder market growth. Overall, the DIY & Hardware Store market in Eastern Africa is expected to experience steady growth due to a favorable economic outlook and increasing demand for home improvement products.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.