Tomato Ketchup - Eastern Africa | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$546.40m in 2024. The market is expected to grow annually by 11.42% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$1.19 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 340.90m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.6kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in Eastern Africa is experiencing subdued growth. Factors such as increasing competition and fluctuating raw material prices are impacting the growth rate. However, with rising demand for convenience and changing consumer preferences, the market is expected to witness steady growth in the coming years.

Customer preferences: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a shift towards healthier, more natural options. As consumers become more health-conscious, they are seeking ketchup made with natural ingredients and lower sugar content. Additionally, the demand for organic and non-GMO ketchup is on the rise, reflecting a growing preference for clean and sustainable food choices. This trend is driven by a desire for healthier food options and a greater awareness of the environmental impact of food production.

Trends in the market: In Eastern Africa, the Tomato Ketchup market is experiencing a surge in demand due to the growing popularity of fast food chains and westernized diets. This trend is expected to continue as the region's urbanization rate increases. Additionally, there is a growing demand for healthier and organic options in the market, leading to the emergence of new players offering these alternatives. This trend presents opportunities for industry stakeholders to diversify their product offerings and cater to the changing consumer preferences. However, it also poses challenges for traditional ketchup brands as they face competition from these newer players. Overall, this trend highlights the need for companies to adapt to changing consumer demands and innovate in order to stay relevant in the market.

Local special circumstances: In Eastern Africa, the Tomato Ketchup market is influenced by the region's diverse culinary traditions and preferences. For example, in Ethiopia, the use of spicy condiments is common, leading to a demand for ketchup with a higher heat level. In Kenya, where tomato-based sauces are popular, the market is driven by the growing urban population and their preference for convenience. Additionally, regulatory restrictions on imported ketchup have created opportunities for local producers to dominate the market. These factors contribute to the unique dynamics of the Tomato Ketchup market in Eastern Africa.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily impacted by macroeconomic factors in Eastern Africa. Economic trends and national economic health significantly affect the growth of this market. Countries with robust economies and stable fiscal policies are experiencing faster market growth compared to those with economic challenges. Moreover, the increasing urbanization and a growing middle-class population in the region are driving the demand for convenience food products, including tomato ketchup. Additionally, the rising health consciousness and the demand for healthier food options are also influencing the market, leading to the introduction of organic and low-sugar ketchup options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.