Processed Fish & Seafood - Eastern Africa

Revenue in the Processed Fish & Seafood market amounts to US$4.54bn in 2024. The market is expected to grow annually by 12.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$9.90 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 541.90m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 7.0% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 0.9kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Processed Fish & Seafood market in Eastern Africa is experiencing significant growth, driven by factors such as increasing demand for canned, dried, and smoked fish as well as fish fingers and portions. Rising health consciousness and convenience offered by these products are also contributing to the market's average growth rate. However, challenges such as limited access to technology and lack of infrastructure may impact the market's growth in some areas.

Customer preferences: In Eastern Africa, there has been a rise in demand for processed fish and seafood due to changing consumer preferences towards more convenient and time-saving food options. This trend is driven by the fast-paced lifestyle of urban populations and the growing middle class, who are increasingly seeking ready-to-eat and ready-to-cook foods. Furthermore, there has been a growing interest in healthy and sustainable food choices, leading to the popularity of sustainably sourced and organic processed fish and seafood products. This shift towards more health-conscious and convenient food options is expected to continue in the coming years.

Trends in the market: In Eastern Africa, the Processed Fish & Seafood Market is experiencing a rise in demand for sustainable and traceable seafood products. This is driven by consumers' growing awareness of the environmental impact of fishing practices and the desire for healthy and ethically-sourced food. As a result, seafood companies are investing in technologies such as blockchain and QR codes to provide transparency and accountability in their supply chain. This trend is expected to continue in the coming years, as consumers become more conscious of their seafood choices and governments implement stricter regulations. Industry stakeholders will need to adapt to these changing consumer preferences and invest in sustainable practices to remain competitive in the market.

Local special circumstances: In Eastern Africa, the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the region's vast coastline, which provides access to a wide variety of seafood. Additionally, the cultural preferences for seafood in countries such as Kenya, Tanzania, and Mozambique drive demand for processed fish and seafood products. Regulatory efforts to promote sustainable fishing practices also play a significant role in shaping the market, as consumers increasingly prioritize ethically sourced seafood. Furthermore, the rise of e-commerce platforms in the region has made it easier for consumers to access processed fish and seafood products, contributing to the market's growth.

Underlying macroeconomic factors: The Processed Fish & Seafood Market within The Food market is significantly impacted by macroeconomic factors in Eastern Africa. The region's economic growth, demographic trends, and government policies have a direct influence on the market's performance. Countries with strong economic growth and favorable trade policies, such as Kenya, Tanzania, and Ethiopia, are experiencing higher market growth. These countries have favorable investment climates and are investing in developing their fish processing industries, leading to increased production and exports. Additionally, the growing population in Eastern Africa and the increasing demand for protein-rich foods are driving the demand for processed fish and seafood products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.